SONY A7 IV BODY MIRRORLESS CAMERA

SONY A7 IV   Camera   designed with the environment in mind

Standards redefined

For a new generation of creators

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

Basic has never been this good

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. 

A brand-new imaging experience

Still photography without compromise

Reliable autofocus, impressive speed

Movie imagery, moving ever forward

A new era of image communication

Flagship-quality still and movie imaging

Share the moment as it happens

SONY A7 IV   Camera   5-axis optical image stabilisation

Up to 5.5-step4 shutter-speed compensation from the in-body stabilisation unit

The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.

Sony's smart AI-based Real-time Tracking4

Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera. 

Improved Real-time Eye AF 

Keeping the targeted eye in focus so you can concentrate on composition 

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen. 

SONY A7 IV   Camera   , pet photos made easy 

Fast, accurate focus for difficult animal shots5

By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes4, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.

Real-time Eye AF for birds5

Bird-eye detection supported for both still shots and movies

SONY A7 IV   Camera  for the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird5, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.