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New member: Use the code NEWBWM50 at checkout for HKD50 off your first order HKD1,000 or above. Register Now
(Limit of one use per member. Cannot be combined with other promos or bank offers. Online store only.)
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What's New ?
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Enhancing Everyday Life Brief Ideas


Plastic Thing’s mug designed with donut shape. Will become the perfect partner and focus in this summer!

Filling with sweetness and happiness!
Whether it is placed on the grass or on the beach, it can provide a comfortable resting space for you to relax.
Feel the excellent lying experience!


Swim ring printed with Fatty and Luison who are holding donut. Let’s bring them to go swimming to cool down in the summer!

Enjoy HAPPY DOUNT TIME in this summer!
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Limited Time Offer

【Member Benefit.SOFINA$50 discount】
Broadway members can receive a SOFINA $50 coupon upon any purchase at Broadway Shops and become a “Buddy” with shop staff.
Promotion Period: 1st Jul, 2023 – 30th Nov, 2023
Terms and conditions apply. Offers are valid only while stocks last.
For details, please contact with shop staff.
SOFINA Hong Kong Shop List: