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Broadway x HELLO KITTY Limited Pop-Up Experience Zone “LIVE EVERY COLOUR” has arrived in Mong Kok.
HELLO KITTY leads everyone to showcase their personal style through colours
This winter, Broadway joins hands with HELLO KITTY to launch the brand-new “LIVE EVERY COLOUR” series.
To deliver a deeper and more diverse experience, Broadway’s Mong Kok Sai Yeung Choi Street branch will be transformed into a HELLO KITTY “LIVE EVERY COLOUR” limited-time pop-up experience zone, inviting everyone to step into a vibrant world woven with colours and discover their own unique colour personality.
From Sunday, 21 December 2025 to Sunday, 1 March 2026, the HELLO KITTY “LIVE EVERY COLOUR” limited-time experience zone will officially open at Broadway’s Sai Yeung Choi Street branch. The venue will feature multiple photo-worthy spots and interactive experiences, including a giant HELLO KITTY chessboard installation and a signature wall composed of over 250 colourful HELLO KITTY keychains. Another highlight is the HELLO KITTY colour wall presented in red, blue, yellow, and black, with four monochrome HELLO KITTY figures paired with matching backgrounds. The vivid and dazzling colour aesthetics run throughout the entire space, perfectly showcasing the theme concept of “LIVE EVERY COLOUR.”
HELLO KITTY fans definitely won’t want to miss it!
To celebrate the Chinese New Year, HELLO KITTY Limited‑Time Experience Zone proudly presents the “Peach Blossom Surprise” CNY special activity.. Step into the Year of the Horse with good fortune in love. By completing fun in‑venue missions, participants can win exclusive HELLO KITTY crossover gifts and welcome a year filled with peace and prosperity!
Broadway x HELLO KITTY “LIVE EVERY COLOUR” Limited Pop-Up Experience Zone Highlights
The experience zone is centered around the theme of colour, guiding participants through multiple interactive scenes to explore their unique colour personality and embark on a one-of-a-kind colour journey.
Participants can instantly download and log in to the Broadway App, complete event registration, and then arrange entry.
Key highlights include：
1. HELLO KITTY Entrance Arch
The HELLO KITTY entrance arch is adorned with dazzling rainbow lights, creating a dreamy atmosphere that symbolizes participants stepping into the colourful world painted by HELLO KITTY.
2. Your Colour Code
Participants can select their own representative colour on-site and receive a matching HELLO KITTY Buddy Colour Card. After choosing their favourite colour, they can drop a colour-coordinated ball into the giant bow-shaped voting box, officially beginning their “LIVE EVERY COLOUR” journey.
3. Colour Me Mirror Wall
Participants can explore their chosen representative colour by finding the corresponding exclusive colour mirror. Each mirror displays personality statements related to the colour on the front, reflecting unique traits and emotions. By flipping the mirror, participants will discover product inspirations specially curated by Broadway, extending their colour personality into every detail of daily life.
4. HELLO KITTY Figure Wall
The space also showcases over 250 HELLO KITTY keychains in seven colour tones, with each colour zone integrated with Broadway’s home appliances, infusing everyday life with vibrant hues.
5. Giant HELLO KITTY Chessboard
Inspired by the “LIVE EVERY COLOUR” collaboration gift set, the venue features an enlarged chessboard installation that immerses participants in a real-life chess world. The chess can be freely moved, adding interactive fun to the experience.。
6. HELLO KITTY Colourverse
An immersive colour wall composed of red, blue, yellow, and black brings together four monochrome HELLO KITTY figures with matching backgrounds. Hidden LED lighting effects highlight HELLO KITTY’s iconic bow and paintbrush elements, making participants feel as though they are stepping into a colour universe created by HELLO KITTY.
At the front display area, fans can also explore the “LIVE EVERY COLOUR” collaboration gifts up close, discovering more inspirations that reflect their personal colour identity.
7. Make Your Wish
A peach blossom tree designed in the shape of Hello Kitty’s head — adorable and full of festive New Year vibes! Participants can choose their favorite colour of Hello Kitty wish card, make their wish and then place it on the peach blossom tree and pray for good luck throughout the year.
Complete the mission to win exquisite HELLO KITTY collaboration gifts
In addition to the colour-themed experience activities, participants can also receive exclusive HELLO KITTY collaboration gifts by completing simple mission. Simply take a photo at the designated check-in spots and upload it to the specified social media platform to receive a HELLO KITTY tote bag. Gifts are available in limited quantities and will be distributed on a first-come, first-served basis.
Peach Blossom Surprise - New Year Four-Character Blessing Challenge
To enhance the interactive experience, the venue features a “Spin Challenge Wall.” Customers who spend the designated amount at Broadway’s Sai Yeung Choi Street branch can take part. By spinning the panels, participants unlock mission challenges. Once participants have successfully discovered 4 Sony products and formed a set of New Year blessings, they can take home a limited-edition HELLO KITTY Victorian-style cutlery set (fork and spoon).
HELLO KITTY “LIVE EVERY COLOUR” Collaboration Premium Gift Showcase
The venue also presents the brand-new HELLO KITTY collaboration series, blending Victorian-inspired design with HELLO KITTY’s classic colour palette. The collection includes home décor, tableware, and travel accessories, bringing vibrant colours into every corner of daily life.Among the highlights is the HELLO KITTY Chess Set, crafted with red and gold plating. HELLO KITTY transforms into chess such as King, Queen, and Knight, with exquisite detailing—an absolute must-have for HELLO KITTY fans and collectors.
From now until 22 March 2026, customers who purchase designated brands and models of electrical appliances at Broadway will receive a special HELLO KITTY “LIVE EVERY COLOUR” themed collaboration gift. Available in limited quantities, while stocks last.
“LIVE EVERY COLOUR” Limited-Time Pop-Up Experience Zone
Period: 21 December 2025 (Sunday) – 1 March 2026 (Sunday)
Opening Hours: 12:00 PM – 8:00 PM
Location: Broadway – G/F, 78 Sai Yeung Choi Street South, Mong Kok
Discover more exclusive offers and activities—join us to experience and explore the colourful world created by HELLO KITTY!
