Products
SONY FE SEL 24-70/2.8GM II
Hong Kong, April 27,
2022 – Sony
announced
today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM
II
(model SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens1 using its leading
lens technology to deliver stunning resolution and beautiful bokeh known to
Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most
versatile lenses in the line-up and was created for photographers,
videographers, and hybrid content creators.
“Six
years have passed since Sony released the first 24-70 mm F2.8 G Master and in
that time, our customers’ needs have changed,” said Yasufumi Machitani, General
Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “We are
always listening to our community and have designed the new FE 24-70mm F2.8 GM
II around feedback from creators. Knowing the 24-70 mm focal length is
extremely popular, it was imperative that we continue improving to bring our
most advanced technology to such a critical lens in our customers’ kit. Today,
we are thrilled to introduce the world’s smallest and lightest F2.8 standard
zoom lens.”
Evolved
Image Quality in a Zoom Lens that Rivals Prime Lenses[i]
The FE
24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users
to capture extremely sharp, detailed imagery for both stills and video. The new
lens features high resolution across the frame—even with the aperture wide
open. A completely redesigned optical path features five aspherical elements,
including two high-precision XA (extreme aspherical) elements. The FE 24-70mm
F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass
elements. Combined with a new floating focus mechanism, the lens effectively
controls chromatic aberration, astigmatism, distortion and coma so that
outstanding resolution is achieved throughout the image area at all zoom and
aperture settings.
Even
when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II
achieves excellent clarity by effectively subduing flare and ghosting. This is
thanks to Sony’s original Nano AR Coating II which produces a uniform
anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces
stunning bokeh throughout the zoom range with beautiful and almost perfectly
circular bokeh with its advanced optical design and a newly developed 11-blade
aperture unit.
In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x.
[i] MTF chart comparison
Package Gift
Customer Reviews
Broadway
Broadway "Statutory Removal Service" - Terms
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1. EligibilityCustomers who purchase regulated electrical appliances specified by the "Product Eco-Responsibility Ordinance," including air conditioners, washing machines, refrigerators, televisions, computers, printers, scanners, and monitors, may request arrangements for the free removal of old appliances of the same type and quantity (must belong to the same category of regulated appliances).
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2. Removal LocationApplicable at any location in Hong Kong.
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3. Selection Period
- Customers may select the removal service at the store or during online shopping; or
- Customers may request it within 3 days after the purchase. After that, the right to request removal will be forfeited.
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4. Removal Service Time
- Generally, 3 working days should be reserved for arranging the removal service.
- On the date scheduled by the customer, the old item will be removed from the designated location.
- The removal of the old item must be completed within 14 days after the regulated appliance has been accepted.
- If the above arrangements (a-c) do not meet the customer's needs, the customer may forgo the removal service and handle the old item themselves or choose the paid upgraded removal service offered by the company.
- Services are not provided on Sundays and public holidays.
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5. Notes
- The removal service is handled separately from delivery and installation services. Items waiting to be removed can be taken away first if necessary, or stored temporarily at the removal location and taken away later, as arranged with the staff.
- Once the old item is collected, it cannot be returned.
- The old item must not have any internal parts removed and should be placed independently, free from any devices, connection systems, or obstacles.
- If the old item has serious hygiene issues (e.g., food residue, cockroaches, ants), staff have the right to refuse to remove the item, and the consumer will no longer be eligible for the free removal service.
- If the customer needs to change the agreed removal location or time, please notify by phone at least 2 working days in advance.
- In cases of black rainstorm warning / Signal No. 8 or above for tropical cyclones, the removal service will be suspended and rescheduled.
- If there are delays, suspensions, or rescheduling due to traffic, weather conditions, or other factors on the scheduled removal time, the company will not be liable.
- The personal information of customers and contacts will only be used for the removal service. The company will comply with the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) in handling the data.
- Each regulated electrical appliance will have an appropriate recycling label. When returning goods, the customer must return the relevant label.
- In case of any disputes, the company reserves the final decision.
- Air ConditionerIncludes standalone and split-type air conditioners with a cooling capacity of no more than 7.5 kW (approximately 3 HP).
- Washing MachineWashing capacity not exceeding 10 kg.
- RefrigeratorTotal volume not exceeding 500 liters.
- TelevisionScreen size not exceeding 100 inches (measured diagonally).
- ComputerIncludes personal computers, desktops, tablets, laptops, and notebooks.
- PrinterWeight not exceeding 30 kg; if simultaneously used as a copier, facsimile machine, or scanner, it is still considered a printer.
- ScannerWeight not exceeding 30 kg.
- MonitorDoes not have data storage or computing functions, and the screen size is between 5.5 inches and 100 inches (measured diagonally).