Products
SONY A7 IV BODY MIRRORLESS CAMERA
SONY A7 IV Camera
Outstanding image quality
Next level AF performance
Evolved movie technology
Advanced operability as a genuine hybrid mode
Enhanced workflow capabilities
SONY A7 IV Camera designed with the environment in mind
Standards redefined
For a new generation of creators
With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.
Basic has never been this good
Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.
A brand-new imaging experience
Still photography without compromise
Reliable autofocus, impressive speed
Movie imagery, moving ever forward
A new era of image communication
Flagship-quality still and movie imaging
Share the moment as it happens
SONY A7 IV Camera 5-axis optical image stabilisation
Up to 5.5-step4 shutter-speed compensation from the in-body stabilisation unit
The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.
Sony's smart AI-based Real-time Tracking4
Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
Improved Real-time Eye AF
Keeping the targeted eye in focus so you can concentrate on composition
The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.
SONY A7 IV Camera , pet photos made easy
Fast, accurate focus for difficult animal shots5
By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes4, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.
Real-time Eye AF for birds5
Bird-eye detection supported for both still shots and movies
SONY A7 IV Camera for the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird5, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.
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Customer Reviews
Broadway
Broadway "Statutory Removal Service" - Terms
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1. EligibilityCustomers who purchase regulated electrical appliances specified by the "Product Eco-Responsibility Ordinance," including air conditioners, washing machines, refrigerators, televisions, computers, printers, scanners, and monitors, may request arrangements for the free removal of old appliances of the same type and quantity (must belong to the same category of regulated appliances).
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2. Removal LocationApplicable at any location in Hong Kong.
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3. Selection Period
- Customers may select the removal service at the store or during online shopping; or
- Customers may request it within 3 days after the purchase. After that, the right to request removal will be forfeited.
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4. Removal Service Time
- Generally, 3 working days should be reserved for arranging the removal service.
- On the date scheduled by the customer, the old item will be removed from the designated location.
- The removal of the old item must be completed within 14 days after the regulated appliance has been accepted.
- If the above arrangements (a-c) do not meet the customer's needs, the customer may forgo the removal service and handle the old item themselves or choose the paid upgraded removal service offered by the company.
- Services are not provided on Sundays and public holidays.
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5. Notes
- The removal service is handled separately from delivery and installation services. Items waiting to be removed can be taken away first if necessary, or stored temporarily at the removal location and taken away later, as arranged with the staff.
- Once the old item is collected, it cannot be returned.
- The old item must not have any internal parts removed and should be placed independently, free from any devices, connection systems, or obstacles.
- If the old item has serious hygiene issues (e.g., food residue, cockroaches, ants), staff have the right to refuse to remove the item, and the consumer will no longer be eligible for the free removal service.
- If the customer needs to change the agreed removal location or time, please notify by phone at least 2 working days in advance.
- In cases of black rainstorm warning / Signal No. 8 or above for tropical cyclones, the removal service will be suspended and rescheduled.
- If there are delays, suspensions, or rescheduling due to traffic, weather conditions, or other factors on the scheduled removal time, the company will not be liable.
- The personal information of customers and contacts will only be used for the removal service. The company will comply with the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) in handling the data.
- Each regulated electrical appliance will have an appropriate recycling label. When returning goods, the customer must return the relevant label.
- In case of any disputes, the company reserves the final decision.
- Air ConditionerIncludes standalone and split-type air conditioners with a cooling capacity of no more than 7.5 kW (approximately 3 HP).
- Washing MachineWashing capacity not exceeding 10 kg.
- RefrigeratorTotal volume not exceeding 500 liters.
- TelevisionScreen size not exceeding 100 inches (measured diagonally).
- ComputerIncludes personal computers, desktops, tablets, laptops, and notebooks.
- PrinterWeight not exceeding 30 kg; if simultaneously used as a copier, facsimile machine, or scanner, it is still considered a printer.
- ScannerWeight not exceeding 30 kg.
- MonitorDoes not have data storage or computing functions, and the screen size is between 5.5 inches and 100 inches (measured diagonally).