{"title":"Category 3","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 14.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast;\"\u003eBroadway presents the \"Love Is in the Sakura Air\" Sakura series! \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 14.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast;\"\u003eStitch is here to help everyone feel the love blooming among the Sakura as we welcome the Sakura season together!\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 14.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-family: 'Arial','sans-serif'; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast;\"\u003eThis spring, Broadway has joined forces with Stitch to launch the all-new \"Love Is in the Sakura Air\" collaboration series, bringing you Stitch and his girlfriend Angel in a collection of themed premiums inspired by Sakura. The premiums come in pairs, sharing the spirit of \"Ohana\" and bringing you warmth, healing, love, and companionship this spring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-family: 'Arial','sans-serif'; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast;\"\u003eFrom March 23, 2026, to June 30, 2026, with the purchase of designated brands and models of electrical appliances, you will receive a designated limited-edition Stitch \"Love Is in the Sakura Air\" themed premiums free. Quantities are limited, available while stocks last.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sony-fe-sel-70-300-4-5-5-6-g-oss","title":"SONY FE SEL 70-300\/4.5-5.6 G OSS","description":"\u003cp\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003eSony High-resolution 70mm to 300mm E-mount zoom\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style='color: rgb(112, 108, 122); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15px; text-align: center;'\u003eThe first full-frame 70-300mm E-mount zoom offers outstanding image-wide resolution. It also lets you get close for stunning close-ups and details with 0.9-meter minimum focus. Built-in Optical SteadyShot image stabilisation effectively counters camera shake from close focus to telephoto, while an advanced linear actuator ensures fast, precise autofocus. It is dust and moisture resistant too.\u003c\/span\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084030378272,"sku":"A201670","price":9990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/14ee69409322cf6f7abeeaf0077d3295.jpg?v=1767073695"},{"product_id":"fe-24-105mm-f-4-g-oss-zoom-lens","title":"FE 24-105mm f\/4 G OSS Zoom Lens","description":"\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eSony’s FE 24-105mm F4 G OSS lens delivers\r\nexcellent corner-to-corner sharpness throughout the entirety of its zoom range,\r\nwhile also producing beautifully rendered ‘bokeh’ or background defocus at all\r\nfocal lengths.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpMiddle\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003e\u003co:p\u003e \u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003eThis high image\r\nquality is made possible thanks to its advanced optical design featuring four\r\naspherical lens elements, two of which are high precision AA (advanced\r\naspherical) lenses.  There are also three\r\nstrategically located ED (Extra-low Dispersion) glass elements that work in\r\ncombination with the aforementioned aspherical lens elements to minimise\r\nchromatic aberration and ensure the ultimate resolution is captured. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-GB;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eThe lens also has Sony’s original Nano AR coating to\r\nminimise flare and ghosting, and utilises a circular aperture to ensure it\r\ndelivers high quality bokeh that is consistent for all Sony’s G series\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eThe FE 24-105mm F4 G OSS lens weighs in at\r\napproximately 663 grams (23.4 oz), making it the lightest lens in its class\u003csup\u003e1\u003c\/sup\u003e.  When combined with one of Sony’s compact\r\nE-mount bodies, it gives photographers and videographers a far more mobile,\r\nmanageable camera system that greatly increases their shooting\r\nflexibility.    \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003e\u003cbr\u003e\r\nIn addition to the compact design and versatile 24-105mm focal length, the lens has a minimum focus distance of 0.38m, allowing for impressive close up\r\ndetail.  It also includes built-in\r\noptical image stabilisation to make it easier to produce sharp, blur-free\r\nimages when shooting handheld.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eIn order to keep up with fast-moving subjects,\r\nthe standard zoom lens features a DDSSM (Direct Drive SSM) system that is\r\ncapable of rapid positioning of the lens’ focus groups with high accuracy and\r\nvery minimal noise.  This advanced system\r\ncombined with a constant F4 aperture at all focal lengths makes the SEL24105G\r\nan excellent choice for both still and video shooting.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpMiddle\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003e    \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003e\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-GB\" style=\"font-size: 12pt; line-height: 115%;\"\u003eFurther adding to its\r\nversatility, the standard zoom lens also features a customisable focus hold\r\nbutton, a dust and moisture resistant design and a\r\nfluorine coating on the front element to help minimise dust, water, oil and\r\nother contaminants.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084037128480,"sku":"A201813","price":5790.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/45206f5989924b476981f70365fef299.jpg?v=1767074855"},{"product_id":"rx100-vii-compact-camera","title":"RX100 VII Compact Camera","description":"\u003cp\u003e\u003ca name=\"_Hlk14076242\"\u003e\u003cfont color=\"#000000\" style=\"\"\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003eSony \u003c\/span\u003e\u003c\/font\u003e\u003cspan style='color: rgb(0, 0, 0); font-family: \"Times New Roman\", serif; font-size: 16px;'\u003eRX100 VII\u003c\/span\u003e\u003cfont color=\"#000000\" style=\"\"\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003e (DSC-RX100M7) utilize the technologies developed for Sony’s\r\nfull-frame mirrorless camera \u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003eα9\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003e, the RX100 VII\r\nachieves new levels of performance in a compact camera, in both stills and\r\nmovie shooting, inspiring users to feel confident that they are armed with\r\nprofessional-level power in their pocket for spontaneous shooting in everyday\r\nlife.\u003c\/span\u003e\u003c\/font\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eThe RX100 VII is powered by a newly developed\r\n1.0-type stacked Exmor RS CMOS image sensor and the latest generation BIONZ X\r\nimage processor. This combination delivers new levels of autofocus performance\r\nand achieves speed breakthroughs that have previously only been seen on the \u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-style:italic'\u003eα\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold;mso-bidi-font-style:\nitalic'\u003e9\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003e. Flexibility of shooting is ensured by a ZEISS®\r\nVario-Sonnar T* 24-200mm F2.8-4.5 high magnification zoom lens,\r\nmaking the RX100 VII a versatile choice for all types of shooting\r\nscenarios and users, from photo enthusiasts to professionals.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe RX100 VII offers 357\r\nfocal-plane phase-detection AF points and 425 contrast-detection AF points. In\r\naddition, thanks to the optimised lens drive control, 0.02 sec AF acquisition time is realised. A major leap in AF\/AE\r\ntracking performance during continuous shooting means\r\nthe camera performs AF\/AE calculations up to 60 times per second and captures fast moving action at 20fps with AF\/AE tracking,\r\nensuring that each moment is shot with swift and accurate focus.\u003c\/span\u003e\r\n\r\n\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eIn addition, the image sensor realises blackout-free\r\nshooting for a completely live view, even when continuous shooting\r\nat 20fps; the same experience as the \u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-style:italic'\u003eα\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold;mso-bidi-font-style:\nitalic'\u003e9\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003e. The RX100 VII\u003cb\u003e \u003c\/b\u003ealso debuts a new drive mode,\r\nSingle Burst Shooting, for capturing the perfect high-speed shot at\r\nup to 90fps in JPEG\/RAW format utilising the anti-distortion\r\nshutter. ‘Single Burst Shooting’ allows the photographer to frame\r\nfast moving action and shoot as if taking a single shot but the camera will\r\nactually deliver seven still images, taken at 90fps, 60fps or 30fps, so the\r\nuser can select the perfect moment.\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eFor the first time in a compact camera, the \u003c\/span\u003e\u003cspan style='font-family: \"Times New Roman\", serif; font-size: 12pt;'\u003eRX100VII introduces advanced ‘Real-time Tracking’ and ‘Real-time Eye AF’ capabilities.\r\n‘Real-time Tracking’ utilises Sony’s latest algorithm including artificial\r\nintelligence-based object recognition to ensure that subjects can be captured\r\nwith excellent accuracy, even via the touch panel on the rear screen.\r\n‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology,\r\nemploys AI-based object recognition to detect and process eye data in real\r\ntime, resulting in improved accuracy, speed and tracking performance of  Eye AF for both humans\r\nand animals\u003c\/span\u003e\u003csup style='font-family: \"Times New Roman\", serif;'\u003e7\u003c\/sup\u003e\u003cspan style='font-family: \"Times New Roman\", serif; font-size: 12pt;'\u003e, and allows the photographer to concentrate exclusively\r\non composition.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088704438560,"sku":"A110125","price":7990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/7bc54b9fea84263178e59e22acb77cf7.jpg?v=1767214939"},{"product_id":"z8-body","title":"Z8 BODY","description":"\u003cp\u003e Z 8, an agile mirrorless camera made for creative-filled narratives in videos and stills.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088791732512,"sku":"A111285","price":23780.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f10a073c20c2a37d66f8077018d40198.jpg?v=1767221332"},{"product_id":"z8-with-24-120mm-f-4-s-lens-mirrorless-camera","title":"Z8 WITH 24-120MM F\/4 S LENS MIRRORLESS CAMERA","description":"\u003cp\u003e Z 8, an agile mirrorless camera made for creative-filled narratives in videos and stills.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088791666976,"sku":"A111287","price":29480.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/279bc427d192154da4646eea59c1dfb3.jpg?v=1767221346"},{"product_id":"sony-α6700m-with-18-135mm-lens-kit-set-camera","title":"SONY α6700M with 18-135MM LENS KIT SET CAMERA","description":"\u003cp\u003eToday, Sony announces the release of its newest APS-C mirrorless camera, the α6700 (ILCE-6700). This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in a Sony’s most advanced APS-C mirrorless camera to date. Sony also introduces the telephoto zoom lens \"FE 70-200mm F4 Macro G OSS II\" (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series.\u003c\/p\u003e\u003cp\u003eCombining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26.0 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.\u003c\/p\u003e\u003cp\u003eThe camera supports high-resolution 4K video recording at up to 120fps, a wide latitude of 14+ stops for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require colour grading, and it delivers stunning representation of human skin tones.\u003c\/p\u003e\u003cp\u003eThe AI processing unit is inherited from the \"α7R V,\" enabling high accuracy \"Real-Time Recognition AF (autofocus).\" Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car\/train, and airplane, catering to diverse creative expressions.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088799760672,"sku":"A111351","price":12690.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/3fe5dbbe8edd680cda3a73bd67a493fa.jpg?v=1767222001"},{"product_id":"zv-e10-m2k-with-16-50mm-ii-lens-mirrorless-camera","title":"ZV-E10 M2K with 16-50mm II LENS MIRRORLESS CAMERA","description":"\u003cp\u003eHong Kong, July 11, 2024 – Sony launches the ZV-E10 II, the second generation of the ZV-E10 camera. The original ZV-E10 is a staple APS-C camera in Sony’s ZV content creation camera series, designed to provide an easy, compact, and versatile tool for content creators of any level. The new ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function and the vari-angle flip screen and builds on it to increase sophistication and ease of use.\u003c\/p\u003e\u003cp\u003eThe ZV-E10 II’s internal hardware has been improved from its predecessor with an upgraded 26 megapixel (MP) (approx. effective) Exmor R™ CMOS sensor and adoption of Sony’s latest BIONZ XR™ image processing engine. A few additional updates to this model include improved autofocus and video capturing capabilities: Cinematic Vlog Setting, a new vertical format user interface (UI), an upgraded large-capacity battery Sony Z battery for improved stamina and improved connectivity for easy live streaming and data transfer. It is compact and lightweight, and fits into a creator’s hand with ease.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088817422624,"sku":"A111738","price":6890.0,"currency_code":"HKD","in_stock":true},{"title":"White1","offer_id":51088817684768,"sku":"A111739","price":6890.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/e8fbb233331127caee10d2dbb262ba42.jpg?v=1767224280"},{"product_id":"sony-a6400k-mirrorless-camera-with-16-50mm-m2-lens-kit","title":"SONY A6400K Mirrorless Camera with 16-50mm M2 Lens Kit","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eSony \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eα\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e6400\u003c\/span\u003e\u003cspan\u003e features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area.  This high-speed, high-performance tracking AF system is paired with BIONZ X image processing engine that together allows the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003eSony α6400 is equipped with a 24.2MP APS-C sized image sensor which is paired with an upgraded BIONZ X processor to deliver incredible advancements in image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32000 for both still and movie and is expandable up to ISO 102400 for still images, with excellent noise reduction at medium and high sensitivities.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088837542176,"sku":"A112060","price":5890.0,"currency_code":"HKD","in_stock":true},{"title":"Silver1","offer_id":51088837706016,"sku":"A112061","price":5980.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/c5039c98233b3edb0d326abfd419efda.jpg?v=1767225528"},{"product_id":"zv-e10k-with-16-50mm-ii-lens-mirrorless-camera-bk","title":"ZV-E10K with 16-50mm II LENS MIRRORLESS CAMERA (BK)","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003e\u003cspan\u003eSony \u003c\/span\u003e\u003cspan\u003e\u003cspan\u003eAlpha ZV-E10 \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ecombines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimised for creators. At its core, the \u003c\/span\u003e\u003ca name=\"_Hlk76054933\"\u003e\u003cspan\u003eAlpha ZV-E10\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.  \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThe Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. \/ 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088877027616,"sku":"A112418","price":4790.0,"currency_code":"HKD","in_stock":true},{"title":"White1","offer_id":51088877420832,"sku":"A112419","price":4790.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f236f759603255ed1022aaf0f0dd398f.jpg?v=1767228867"},{"product_id":"fe-24mm-f-2-8-g-prime-lens","title":"FE 24mm f\/2.8 G Prime Lens","description":"\u003cp\u003eSony announced three outstanding G Lenses™ to its \r\nimpressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 \r\nG (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses \r\ndeliver high image quality and beautiful bokeh in a lightweight and compact design, perfect \r\nfor photographers and videographers alike who strive for standout shots and easy mobility. \u003c\/p\u003e\u003cp\u003eWhen paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution,\r\nintuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been \r\nintroduced as the perfect set for photo and video for a wide range of uses. These three prime \r\nlenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm \r\noptimal for still or movie snap shooting, and the 24mm ideal for landscapes. \u003c\/p\u003e\u003cp\u003eWhat’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same \r\nfilter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm \r\nF2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy –\r\neven when using a gimbal. They feature the same stylish exterior design, but focal lengths are \r\nclearly marked for quick switches.\r\n\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089728602400,"sku":"A202096","price":4390.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/7a977614dabe39ba7fb57bbef3ad7ecf.jpg?v=1767278395"},{"product_id":"fe-40mm-f-2-5-g-prime-lens","title":"FE 40mm f\/2.5 G Prime Lens","description":"\u003cp\u003eSony announced three outstanding G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility.\u003c\/p\u003e\u003cp\u003eWhen paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses. These three prime lenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm optimal for still or movie snap shooting, and the 24mm ideal for landscapes.\u003c\/p\u003e\u003cp\u003eWhat’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same filter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm F2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy – even when using a gimbal. They feature the same stylish exterior design, but focal lengths are clearly marked for quick switches.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729290528,"sku":"A202097","price":4690.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/1e707ece700501fec41f9702383f6ce0.jpg?v=1767278593"},{"product_id":"sony-sel-pz-10-20-4g","title":"SONY SEL PZ 10-20\/4G","description":"\u003cp\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nline-height:115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\nPMingLiU;mso-fareast-theme-font:minor-fareast;mso-bidi-theme-font:minor-bidi;\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'\u003eE\r\nPZ 10-20mm F4 G\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:PMingLiU;\nmso-fareast-theme-font:minor-fareast;mso-bidi-theme-font:minor-bidi;mso-ansi-language:\nEN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'\u003e, focal length\r\n10-20mm on APS-C or 15-30mm in 35mm equivalent focal length, is the world’s\r\nsmallest and lightest\u003ca name=\"_Ref104298603\"\u003e\u003c\/a\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SELP1020G\/PR_Sony%20Announces%20Three%20Standout%20Wide-Angle%20E-Mount%20APS-C%20Lenses%20with%20the%20Introduction%20of%20the%20E%20PZ%2010-20mm%20F4%20G,%20E15mm%20F1.4G%20and%20E11mm%20F1.8.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e, ultra-wide angle constant F4 APS-C\r\npower zoom lens. Outstanding G Lens imagery, impeccable autofocus (AF)\r\nperformance, and versatile power zoom come together in a compact zoom lens that\r\nremains a constant length throughout the zoom range and offers refined visual\r\nexpression and operability for movies as well as stills.\u003c\/span\u003e\r\n\r\n\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cbr clear=\"all\"\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SELP1020G\/PR_Sony%20Announces%20Three%20Standout%20Wide-Angle%20E-Mount%20APS-C%20Lenses%20with%20the%20Introduction%20of%20the%20E%20PZ%2010-20mm%20F4%20G,%20E15mm%20F1.4G%20and%20E11mm%20F1.8.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of June 2022, Sony\r\nsurvey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless\r\ncameras (when ready to shoot).\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089764155680,"sku":"A202226","price":4490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/727c24b65c6753a1cb0b786ecfdd126f.jpg?v=1767279693"},{"product_id":"fe-20-70mm-f4-g","title":"FE 20-70mm F4 G","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB'\u003eSony is redefining the standard zoom category of lenses with the\r\nintroduction of the \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/camera-lenses\/sel2070g\"\u003e\u003cb\u003e\u003cspan style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eFE 20-70mm F4 G\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-ansi-language:EN-GB'\u003e (model - SEL2070G)\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB'\u003e that boasts an ultra-wide 20-70 mm zoom range in a remarkably compact,\r\nlightweight full-frame lens, with a constant F4 aperture throughout the zoom\r\nrange. With impressive G Lens\u003csup\u003eTM\u003c\/sup\u003e image quality, high speed accuracy\r\nand tracking AF and a smart design for maximum mobility and operability, this\r\nnew lens is designed for a wide range of creators. The \u003cb\u003eFE 20-70mm F4 G\u003c\/b\u003e\r\nis the perfect choice for a variety of content capture like vlogging and movie\r\nproduction through to still shots of portraits and landscapes.\u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Arial\",sans-serif;mso-ansi-language:EN-GB'\u003e \u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:PMingLiU;\nmso-fareast-theme-font:minor-fareast'\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\u003c\/p\u003e\u003cp class=\"MsoNoSpacing\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-ansi-language:EN-GB'\u003e“The introduction of the \u003cb\u003eFE 20-70mm F4 G\u003c\/b\u003e sees\r\nthe standard zoom category of lenses redefined”, said Yasufumi Machitani,\r\nGeneral Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The\r\nnew concept lens has an incredible, ultra-wide zoom range from 20 mm through to\r\n70 mm to ensure true versatility – perfectly designed for both still and video\r\ncreators with its sophisticated imagery and high-level operability”.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089779097888,"sku":"A202257","price":7090.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/e8c32787a79bb0e481829438d14a98d3.jpg?v=1767280706"},{"product_id":"fe-sel-24-50-2-8-g-zoom-lens","title":"FE SEL 24-50\/2.8 G Zoom Lens","description":"\u003cdiv\u003eFebruary 22, 2024 – Sony is pleased to announce the release of its new compact 35mm full-frame compatible α™ (Alpha™) E-mount lens, SEL2450G standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. 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