Products
SONY FE SEL 24-70/2.8GM II
Hong Kong, April 27,
2022 – Sony
announced
today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM
II
(model SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens1 using its leading
lens technology to deliver stunning resolution and beautiful bokeh known to
Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most
versatile lenses in the line-up and was created for photographers,
videographers, and hybrid content creators.
“Six
years have passed since Sony released the first 24-70 mm F2.8 G Master and in
that time, our customers’ needs have changed,” said Yasufumi Machitani, General
Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “We are
always listening to our community and have designed the new FE 24-70mm F2.8 GM
II around feedback from creators. Knowing the 24-70 mm focal length is
extremely popular, it was imperative that we continue improving to bring our
most advanced technology to such a critical lens in our customers’ kit. Today,
we are thrilled to introduce the world’s smallest and lightest F2.8 standard
zoom lens.”
Evolved
Image Quality in a Zoom Lens that Rivals Prime Lenses[i]
The FE
24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users
to capture extremely sharp, detailed imagery for both stills and video. The new
lens features high resolution across the frame—even with the aperture wide
open. A completely redesigned optical path features five aspherical elements,
including two high-precision XA (extreme aspherical) elements. The FE 24-70mm
F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass
elements. Combined with a new floating focus mechanism, the lens effectively
controls chromatic aberration, astigmatism, distortion and coma so that
outstanding resolution is achieved throughout the image area at all zoom and
aperture settings.
Even
when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II
achieves excellent clarity by effectively subduing flare and ghosting. This is
thanks to Sony’s original Nano AR Coating II which produces a uniform
anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces
stunning bokeh throughout the zoom range with beautiful and almost perfectly
circular bokeh with its advanced optical design and a newly developed 11-blade
aperture unit.
In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x.
[i] MTF chart comparison
Package Gift
Broadway
Statutory Removal Service - Terms and Conditions
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1. Scope of ApplicationCustomers who purchase any regulated electrical equipment under the Product Eco-responsibility Ordinance, including air conditioners, washing machines, refrigerators, televisions, computers, printers, scanners and monitors, may request free removal of the same class and quantity of old equipment (must be regulated electrical equipment of the same type).
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2. Removal LocationApplicable to any premises in Hong Kong.
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3. Selection Period
(a) Customers may select the removal service when purchasing at a store or online; or
(b) Customers may request the service within 3 days after the transaction. Late requests will be treated as giving up the removal service.
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4. Removal Service Schedule
(a) In general, 3 working days are required to arrange the removal service.
(b) On the appointment date, the old equipment will be removed at the location designated by the customer.
(c) Removal of the old equipment must be completed within 14 days after delivery of the regulated electrical equipment.
(d) If the above arrangements (a-c) cannot meet the customer’s needs, the customer may give up the free removal service and dispose of the old equipment by themselves, or choose our chargeable upgraded removal service.
(e) No service on Sundays and public holidays.
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5. Important Notes
(a) The removal service is arranged separately from delivery and installation services. Old equipment awaiting removal may be removed earlier if needed, or temporarily stored at the removal location for later collection. Customers may arrange this with our staff.
(b) Once collected, the old equipment will not be returned.
(c) The old equipment must not have any internal parts removed, and must be placed independently, disconnected from any devices, systems, or obstructed storage locations.
(d) If the old equipment has serious hygiene problems (e.g. food scraps, cockroaches, ants), staff have the right to refuse removal, and the customer will no longer be entitled to the free removal service.
(e) If the customer needs to change the agreed removal location or time, please call and notify us at least 2 working days in advance.
(f) When Black Rainstorm Warning / Typhoon Signal No. 8 or above is hoisted, the removal service will be suspended and re-arranged.
(g) We shall not be liable for any delay, suspension or rescheduling of the removal service on the agreed date due to traffic, weather conditions or other factors beyond our control.
(h) Personal data of the customer / contact person is used solely for the purpose of the removal service. The Company will handle such data in accordance with the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong).
(i) A recycling label is attached to every regulated electrical equipment. The label must be returned in case of product exchange or return.
(j) In case of any dispute, the Company reserves the right of final decision.
Definition of Regulated Electrical Equipment
- Air conditioner: includes single package type and split type room air conditioners with a cooling capacity not exceeding 7.5 kilowatts (i.e. 3 HP).
- Washing machine: with a washing capacity not exceeding 15 kg.
- Refrigerator: with a total storage volume not exceeding 900 litres.
- Television: the size of its display screen does not exceed 100 inches (measured diagonally).
- Computer: includes personal computer, desktop computer, tablet computer, laptop computer and notebook computer.
- Printer: not exceeding 30 kg in weight; one that can also be used as a photocopier, facsimile transmitter or scanner is also regarded as a printer.
- Scanner: not exceeding 30 kg in weight.
- Monitor: does not have the function of storing electronic data or computing, and the size of its display screen is from 5.5 inches to 100 inches (measured diagonally).
- Dehumidifier: —
- Freestanding clothes dryer: —
