Hong Kong, November 20, 2024 – Sony introduces the second-generation Alpha™ 1 II, a new flagship full-frame mirrorless interchangeable lens camera powered by Sony's latest AI processing unit. The camera features an approximate effective 50.1 MP (megapixel) resolution sensor, up to 30 fps (frames-per-second) blackout-free continuous shooting with AF/AE tracking1, an anti-distortion shutter, and improved image clarity at mid-to-high sensitivities. The AI processing unit brings advanced AI-based subject recognition performance and features including a new “Auto” mode which can detect a wide variety of subjects. In addition, the Alpha 1 II also inherits innovations from the Alpha 9 III, including Pre-Capture of up to one second2, and an improved ergonomic design. The camera maintains a lightweight form factor of approximately 743 grams (1 lb, 7.3 oz)3 for usability in a variety of professional scenarios.
1 When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.
2 Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions.
Package Gift
Broadway
Statutory Removal Service - Terms and Conditions
-
1. Scope of ApplicationCustomers who purchase any regulated electrical equipment under the Product Eco-responsibility Ordinance, including air conditioners, washing machines, refrigerators, televisions, computers, printers, scanners and monitors, may request free removal of the same class and quantity of old equipment (must be regulated electrical equipment of the same type).
-
2. Removal LocationApplicable to any premises in Hong Kong.
-
3. Selection Period
(a) Customers may select the removal service when purchasing at a store or online; or
(b) Customers may request the service within 3 days after the transaction. Late requests will be treated as giving up the removal service.
-
4. Removal Service Schedule
(a) In general, 3 working days are required to arrange the removal service.
(b) On the appointment date, the old equipment will be removed at the location designated by the customer.
(c) Removal of the old equipment must be completed within 14 days after delivery of the regulated electrical equipment.
(d) If the above arrangements (a-c) cannot meet the customer’s needs, the customer may give up the free removal service and dispose of the old equipment by themselves, or choose our chargeable upgraded removal service.
(e) No service on Sundays and public holidays.
-
5. Important Notes
(a) The removal service is arranged separately from delivery and installation services. Old equipment awaiting removal may be removed earlier if needed, or temporarily stored at the removal location for later collection. Customers may arrange this with our staff.
(b) Once collected, the old equipment will not be returned.
(c) The old equipment must not have any internal parts removed, and must be placed independently, disconnected from any devices, systems, or obstructed storage locations.
(d) If the old equipment has serious hygiene problems (e.g. food scraps, cockroaches, ants), staff have the right to refuse removal, and the customer will no longer be entitled to the free removal service.
(e) If the customer needs to change the agreed removal location or time, please call and notify us at least 2 working days in advance.
(f) When Black Rainstorm Warning / Typhoon Signal No. 8 or above is hoisted, the removal service will be suspended and re-arranged.
(g) We shall not be liable for any delay, suspension or rescheduling of the removal service on the agreed date due to traffic, weather conditions or other factors beyond our control.
(h) Personal data of the customer / contact person is used solely for the purpose of the removal service. The Company will handle such data in accordance with the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong).
(i) A recycling label is attached to every regulated electrical equipment. The label must be returned in case of product exchange or return.
(j) In case of any dispute, the Company reserves the right of final decision.
Definition of Regulated Electrical Equipment
- Air conditioner: includes single package type and split type room air conditioners with a cooling capacity not exceeding 7.5 kilowatts (i.e. 3 HP).
- Washing machine: with a washing capacity not exceeding 15 kg.
- Refrigerator: with a total storage volume not exceeding 900 litres.
- Television: the size of its display screen does not exceed 100 inches (measured diagonally).
- Computer: includes personal computer, desktop computer, tablet computer, laptop computer and notebook computer.
- Printer: not exceeding 30 kg in weight; one that can also be used as a photocopier, facsimile transmitter or scanner is also regarded as a printer.
- Scanner: not exceeding 30 kg in weight.
- Monitor: does not have the function of storing electronic data or computing, and the size of its display screen is from 5.5 inches to 100 inches (measured diagonally).
- Dehumidifier: —
- Freestanding clothes dryer: —

Products