{"title":"SONY","description":"\u003cp\u003eSony's presence in Hong Kong can be traced to 1959 when the company started a transistor radio assembly facility in Hong Kong through a local entity. This marked an important chapter in Sony history as that was Sony's first production facility abroad. In November 1962, Sony Corporation established Sony Corporation of Hong Kong Limited (Sony Hong Kong) as the third overseas company to oversee liaison activities in the Asia Pacific region.\u003cbr\u003eSince 1 April 2009, the company has changed the Chinese trade name from \"Sony (新力) 香港有限公司\" to 索尼香港 in accordance with Sony's brand guideline.\u003c\/p\u003e","products":[{"product_id":"a7-iii-mirrorless-camera-with-28-70mm-lens-kit","title":"A7 III Mirrorless Camera with 28-70mm Lens Kit","description":"\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;layout-grid-mode:\nchar\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;font-family:\n\"Times New Roman\",serif;mso-bidi-font-weight:bold'\u003eSony \u003cb\u003eα7 III\u003c\/b\u003e features a 24.2MP back-illuminated Exmor R\r\nCMOS image sensor with increased sensitivity, outstanding resolution and an\r\nimpressive 15 stops of dynamic range at low sensitivities. By\r\ncombining this sensor with a variety of impressive features including extreme\r\nAF coverage of 93%, fast shooting at up to 10 fps with either\r\nmechanical shutter or silent shooting, diverse 4K video\r\ncapabilities and more, Sony has created a new tool that gives all types of\r\ncreators – from enthusiast to professional – the ability to capture content in new\r\nand different ways than they ever have before.\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51083990925600,"sku":"A109468","price":11980.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/889f8e1292985dd1e9a3062aaf39ea76.jpg?v=1767069778"},{"product_id":"sony-fe-sel-70-300-4-5-5-6-g-oss","title":"SONY FE SEL 70-300\/4.5-5.6 G OSS","description":"\u003cp\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003eSony High-resolution 70mm to 300mm E-mount zoom\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style='color: rgb(112, 108, 122); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15px; text-align: center;'\u003eThe first full-frame 70-300mm E-mount zoom offers outstanding image-wide resolution. It also lets you get close for stunning close-ups and details with 0.9-meter minimum focus. Built-in Optical SteadyShot image stabilisation effectively counters camera shake from close focus to telephoto, while an advanced linear actuator ensures fast, precise autofocus. It is dust and moisture resistant too.\u003c\/span\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084030378272,"sku":"A201670","price":9990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/14ee69409322cf6f7abeeaf0077d3295.jpg?v=1767073695"},{"product_id":"sony-fe-sel-100-400-4-5-5-6gm-oss","title":"SONY FE SEL 100-400\/4.5-5.6GM OSS","description":"\u003cp\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003eSony FE 100-400mm F4.5-5.6 GM OSS\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style='color: rgb(112, 108, 122); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.95);'\u003eThe first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100mm to 400mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/span\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 38px; letter-spacing: -1.52px; text-align: center;'\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084031557920,"sku":"A201793","price":21490.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/76c3d7048199bc7919137b67d0952c1d.jpg?v=1767074046"},{"product_id":"fe-24-105mm-f-4-g-oss-zoom-lens","title":"FE 24-105mm f\/4 G OSS Zoom Lens","description":"\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eSony’s FE 24-105mm F4 G OSS lens delivers\r\nexcellent corner-to-corner sharpness throughout the entirety of its zoom range,\r\nwhile also producing beautifully rendered ‘bokeh’ or background defocus at all\r\nfocal lengths.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpMiddle\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003e\u003co:p\u003e \u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003eThis high image\r\nquality is made possible thanks to its advanced optical design featuring four\r\naspherical lens elements, two of which are high precision AA (advanced\r\naspherical) lenses.  There are also three\r\nstrategically located ED (Extra-low Dispersion) glass elements that work in\r\ncombination with the aforementioned aspherical lens elements to minimise\r\nchromatic aberration and ensure the ultimate resolution is captured. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-GB;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eThe lens also has Sony’s original Nano AR coating to\r\nminimise flare and ghosting, and utilises a circular aperture to ensure it\r\ndelivers high quality bokeh that is consistent for all Sony’s G series\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eThe FE 24-105mm F4 G OSS lens weighs in at\r\napproximately 663 grams (23.4 oz), making it the lightest lens in its class\u003csup\u003e1\u003c\/sup\u003e.  When combined with one of Sony’s compact\r\nE-mount bodies, it gives photographers and videographers a far more mobile,\r\nmanageable camera system that greatly increases their shooting\r\nflexibility.    \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003e\u003cbr\u003e\r\nIn addition to the compact design and versatile 24-105mm focal length, the lens has a minimum focus distance of 0.38m, allowing for impressive close up\r\ndetail.  It also includes built-in\r\noptical image stabilisation to make it easier to produce sharp, blur-free\r\nimages when shooting handheld.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eIn order to keep up with fast-moving subjects,\r\nthe standard zoom lens features a DDSSM (Direct Drive SSM) system that is\r\ncapable of rapid positioning of the lens’ focus groups with high accuracy and\r\nvery minimal noise.  This advanced system\r\ncombined with a constant F4 aperture at all focal lengths makes the SEL24105G\r\nan excellent choice for both still and video shooting.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpMiddle\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003e    \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003e\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-GB\" style=\"font-size: 12pt; line-height: 115%;\"\u003eFurther adding to its\r\nversatility, the standard zoom lens also features a customisable focus hold\r\nbutton, a dust and moisture resistant design and a\r\nfluorine coating on the front element to help minimise dust, water, oil and\r\nother contaminants.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084037128480,"sku":"A201813","price":5790.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/45206f5989924b476981f70365fef299.jpg?v=1767074855"},{"product_id":"icd-tx660-ic-recorder","title":"ICD-TX660 IC Recorder","description":"\u003cp\u003e\u003cspan style='color: rgb(112, 108, 122); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 13px;'\u003eCombining superb performance with a sleek and portable size, the ICD-TX660 is small enough to slip into your top pocket. It also delivers premium recording quality and useful features like Time Jump playback, One Push Recording and Auto Voice Recording.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51087973351712,"sku":"F207641","price":1190.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/4221f1dec9637f49e3aa20c3a4be6dd0.jpg?v=1767190973"},{"product_id":"su-wl450-wall-mount-bracket","title":"SU-WL450 WALL MOUNT BRACKET","description":"\u003cp\u003e\u003cspan style=\"font-family: Helvetica;\"\u003e\u003cb\u003eSU-WL450 WALL MOUNT BRACKET\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088136864032,"sku":"F607450","price":399.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f2d00929bf2b1759b4eecc539efb3df3.jpg?v=1767202637"},{"product_id":"rx100-vii-compact-camera","title":"RX100 VII Compact Camera","description":"\u003cp\u003e\u003ca name=\"_Hlk14076242\"\u003e\u003cfont color=\"#000000\" style=\"\"\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003eSony \u003c\/span\u003e\u003c\/font\u003e\u003cspan style='color: rgb(0, 0, 0); font-family: \"Times New Roman\", serif; font-size: 16px;'\u003eRX100 VII\u003c\/span\u003e\u003cfont color=\"#000000\" style=\"\"\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003e (DSC-RX100M7) utilize the technologies developed for Sony’s\r\nfull-frame mirrorless camera \u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003eα9\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; line-height: 115%; font-family: \"Times New Roman\", serif;'\u003e, the RX100 VII\r\nachieves new levels of performance in a compact camera, in both stills and\r\nmovie shooting, inspiring users to feel confident that they are armed with\r\nprofessional-level power in their pocket for spontaneous shooting in everyday\r\nlife.\u003c\/span\u003e\u003c\/font\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eThe RX100 VII is powered by a newly developed\r\n1.0-type stacked Exmor RS CMOS image sensor and the latest generation BIONZ X\r\nimage processor. This combination delivers new levels of autofocus performance\r\nand achieves speed breakthroughs that have previously only been seen on the \u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-style:italic'\u003eα\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold;mso-bidi-font-style:\nitalic'\u003e9\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003e. Flexibility of shooting is ensured by a ZEISS®\r\nVario-Sonnar T* 24-200mm F2.8-4.5 high magnification zoom lens,\r\nmaking the RX100 VII a versatile choice for all types of shooting\r\nscenarios and users, from photo enthusiasts to professionals.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe RX100 VII offers 357\r\nfocal-plane phase-detection AF points and 425 contrast-detection AF points. In\r\naddition, thanks to the optimised lens drive control, 0.02 sec AF acquisition time is realised. A major leap in AF\/AE\r\ntracking performance during continuous shooting means\r\nthe camera performs AF\/AE calculations up to 60 times per second and captures fast moving action at 20fps with AF\/AE tracking,\r\nensuring that each moment is shot with swift and accurate focus.\u003c\/span\u003e\r\n\r\n\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eIn addition, the image sensor realises blackout-free\r\nshooting for a completely live view, even when continuous shooting\r\nat 20fps; the same experience as the \u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-style:italic'\u003eα\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nZH-TW;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold;mso-bidi-font-style:\nitalic'\u003e9\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003e. The RX100 VII\u003cb\u003e \u003c\/b\u003ealso debuts a new drive mode,\r\nSingle Burst Shooting, for capturing the perfect high-speed shot at\r\nup to 90fps in JPEG\/RAW format utilising the anti-distortion\r\nshutter. ‘Single Burst Shooting’ allows the photographer to frame\r\nfast moving action and shoot as if taking a single shot but the camera will\r\nactually deliver seven still images, taken at 90fps, 60fps or 30fps, so the\r\nuser can select the perfect moment.\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eFor the first time in a compact camera, the \u003c\/span\u003e\u003cspan style='font-family: \"Times New Roman\", serif; font-size: 12pt;'\u003eRX100VII introduces advanced ‘Real-time Tracking’ and ‘Real-time Eye AF’ capabilities.\r\n‘Real-time Tracking’ utilises Sony’s latest algorithm including artificial\r\nintelligence-based object recognition to ensure that subjects can be captured\r\nwith excellent accuracy, even via the touch panel on the rear screen.\r\n‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology,\r\nemploys AI-based object recognition to detect and process eye data in real\r\ntime, resulting in improved accuracy, speed and tracking performance of  Eye AF for both humans\r\nand animals\u003c\/span\u003e\u003csup style='font-family: \"Times New Roman\", serif;'\u003e7\u003c\/sup\u003e\u003cspan style='font-family: \"Times New Roman\", serif; font-size: 12pt;'\u003e, and allows the photographer to concentrate exclusively\r\non composition.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088704438560,"sku":"A110125","price":7990.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/7bc54b9fea84263178e59e22acb77cf7.jpg?v=1767214939"},{"product_id":"sony-zv-1-digital-camera","title":"SONY ZV-1 Digital Camera","description":"\u003cp\u003e\u003cspan lang=\"EN-US\" style='line-height: 115%; font-family: \"Times New Roman\",serif; font-size: 12pt; mso-fareast-font-family: \"MS Mincho\"; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold;'\u003e\u003cspan lang=\"EN-US\" style='line-height: 115%; font-family: \"Times New Roman\",serif; font-size: 12pt; mso-fareast-font-family: \"MS Mincho\"; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold;'\u003eThe new pocket-sized digital camera ZV-1,a lightweight, compact “all-in-one” style\r\nsolution. Designed from the ground up for content creators and vloggers, the\r\nZV-1 combines easy-to-use features with uncompromising imaging technology,\r\nmaking this the perfect tool for any content creator at all skill levels.      \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088743006496,"sku":"A110550","price":3990.0,"currency_code":"HKD","in_stock":false},{"title":"White1","offer_id":51088743170336,"sku":"A110660","price":3980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/3b15be41b931817ebdb293e0a18576c4.jpg?v=1767215991"},{"product_id":"sony-a7s-iii-mirrrorless-camera-body","title":"SONY A7S III Mirrrorless Camera Body","description":"\u003cp\u003eFeaturing 12.1MP (approx., effective) back-illuminated full-frame image sensor\r\nwith ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video\r\nrecording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating\r\nmechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until\r\nbattery ends8\r\n, a new autofocus system, and touch screen interface and side flip LCD screen, the\r\nnew Alpha 7S III will become the ultimate creative tool for video professionals and all types\r\nof hybrid still\/video shooters. \u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088744186144,"sku":"A110601","price":23980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/de0803dbb00ba612102c927244c43ea4.jpg?v=1767216264"},{"product_id":"sony-a7c-mirrorless-camera-with-28-60mm-f-4-5-6-lens-kit","title":"SONY A7C Mirrorless Camera with 28-60mm f\/4-5.6 Lens Kit","description":"\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eAlpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.\u003c\/font\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eSONY A7C cameras Full-frame performance, made compact\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eUncompromising quality for stills and movies\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eStunning image quality, only possible from a full-frame sensor\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan style=\"font-family: Calibri; font-size: medium;\"\u003eSONY A7C cameras \u003c\/span\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eFull-frame imaging in a compact body\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eBigger sensors create better images, and the α7C's full-frame \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003esensor is much larger than the sensors in smartphones, compact \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003edigital cameras and similar-sized APS-C interchangeable-lens \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003ecameras. The resulting increased light collection allows for \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eprofessional-quality images with reduced noise, and more \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eretained detail in both shadows and highlights.\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan style=\"font-family: PMingLiu; font-size: 16px;\"\u003e \u003c\/span\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eMake a difference with a larger sensor\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eWith a full-frame sensor it’s possible to take shots and \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eachieve impressive images that are unique to this format. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThe α7C’s sensor is more than twice the size of the sensors \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003efound in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eCompact size, easy operation\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThe α7C was fashioned to be compact, lightweight and portable \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003ewithout compromising genuine full-frame camera performance. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThis goal was accomplished by developing new mechanical \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003ecomponents, such as a space-saving shutter and optical \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003estabilisation unit, along with layout and structural \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003c\/font\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eenhancements. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan style=\"font-family: Calibri; font-size: medium;\"\u003eSONY A7C cameras \u003c\/span\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eEnjoy the full-frame advantage\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThe α7C's full-frame sensor does more than just capture more \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003elight. Enhanced image depth, dynamic range and detail are all\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e possible thanks to the large sensor and pixel size. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eLenses to match your style\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eA vast E-mount lens line-up, from wide to telephoto, video and \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003especialised\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eExpand your movie-making options\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eAchieve truly artistic movie-making with the superb control, \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eimage quality and dimensionality of full-frame.\u003c\/font\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003cbr\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cspan lang=\"EN-US\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003cbr\u003e\u003c\/font\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088760242464,"sku":"A110629","price":14390.0,"currency_code":"HKD","in_stock":false},{"title":"Silver1","offer_id":51088760471840,"sku":"A110630","price":14390.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/ef63ed8e6982fdea18bcb840b3943276.jpg?v=1767216592"},{"product_id":"sony-a7-iv-mirrorless-camera-with-28-70mm-lens-kit","title":"SONY A7 IV Mirrorless Camera with 28-70mm Lens Kit","description":"\u003cp class=\"MsoNoSpacing\" style=\"text-align: justify;\"\u003e\u003cu style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eOutstanding image quality\u003c\/span\u003e\u003c\/u\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cu style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eNext level AF performance\u003c\/span\u003e\u003c\/u\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cu style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eEvolved movie technology\u003c\/span\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cu style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eAdvanced operability as a genuine hybrid model\u003c\/span\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cu style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eEnhanced workflow capabilities\u003c\/span\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cu style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eDesigned with the environment in mind\u003c\/span\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088774529312,"sku":"A110923","price":19990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/917989b628054e717d900e9b7caeb21b.jpg?v=1767218329"},{"product_id":"sony-a7-iv-body-mirrorless-camera","title":"SONY A7 IV BODY MIRRORLESS CAMERA","description":"\u003cp class=\"MsoNoSpacing\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-weight: bolder; font-family: PMingLiU, serif; font-size: 16px;\"\u003eSONY A7 IV   \u003c\/span\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"PMingLiU, serif\"\u003e\u003cb\u003eCamera\u003c\/b\u003e\u003c\/font\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp class=\"MsoNoSpacing\" style=\"text-align: justify;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eOutstanding image quality\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eNext level AF performance\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e\u003cb\u003eEvolved movie technology\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e\u003cb\u003eAdvanced operability as a genuine hybrid mode\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"PMingLiU, serif\"\u003e\u003cspan style=\"font-weight: bolder;\"\u003eE\u003c\/span\u003e\u003c\/font\u003e\u003c\/span\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e\u003cb\u003enhanced workflow capabilities\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-weight: bolder; font-family: PMingLiU, serif; font-size: 16px;\"\u003eSONY A7 IV   \u003c\/span\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"PMingLiU, serif\"\u003e\u003cspan style=\"font-weight: bolder;\"\u003eCamera   d\u003c\/span\u003e\u003c\/font\u003e\u003c\/span\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"UZ-CYR\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e\u003cb\u003eesigned with the environment in mind\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eStandards redefined\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eFor a new generation of creators\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eBasic has never been this good\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003ePrepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. \u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eA brand-new imaging experience\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eStill photography without compromise\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eReliable autofocus, impressive speed\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eMovie imagery, moving ever forward\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eA new era of image communication\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eFlagship-quality still and movie imaging\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eShare the moment as it happens\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-weight: bolder; font-family: PMingLiU, serif; font-size: 16px;\"\u003eSONY A7 IV   \u003c\/span\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"PMingLiU, serif\"\u003e\u003cspan style=\"font-weight: bolder;\"\u003eCamera   \u003c\/span\u003e\u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003e5-axis optical image stabilisation\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eUp to 5.5-step4 shutter-speed compensation from the in-body stabilisation unit\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eThe α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eSony's smart AI-based Real-time Tracking4\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eSony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera. \u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eImproved Real-time Eye AF \u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eKeeping the targeted eye in focus so you can concentrate on composition \u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eThe high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen. \u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-weight: bolder; font-family: PMingLiU, serif; font-size: 16px;\"\u003eSONY A7 IV   \u003c\/span\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"PMingLiU, serif\"\u003e\u003cspan style=\"font-weight: bolder;\"\u003eCamera   , p\u003c\/span\u003e\u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eet photos made easy \u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eFast, accurate focus for difficult animal shots5\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eBy setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes4, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eReal-time Eye AF for birds5\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eBird-eye detection supported for both still shots and movies\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cb\u003e\u003cspan lang=\"UZ-CYR\" style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003cp class=\"Normal1\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-weight: bolder; font-family: PMingLiU, serif; font-size: 16px;\"\u003eSONY A7 IV   \u003c\/span\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"PMingLiU, serif\"\u003e\u003cspan style=\"font-weight: bolder;\"\u003eCamera  f\u003c\/span\u003e\u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cb\u003eor the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to \"bird\". The camera's astonishing speed and precision allow automatic tracking of a specific bird5, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.\u003c\/b\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"edn5\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv id=\"edn5\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088775020832,"sku":"A110922","price":14140.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/1a7d1cb17d0a86fcaf6514c06a86b161.jpg?v=1767218330"},{"product_id":"sony-zv-1f-vlog-camera","title":"SONY ZV-1F Vlog camera","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eThe new\r\nvlog camera \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony.com.hk\/en\/electronics\/cyber-shot-compact-cameras\/zv-1f\"\u003e\u003cb\u003e\u003cspan style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eZV-1F\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e. Packed\r\nwith creative power, easy-to-use vlogging functions, advanced connectivity, and\r\neco-friendly features, it is the new go-to camera for vloggers and creators who\r\nwant to capture stunning stills and video. The pocket-size camera has been\r\noptimised for vlogging with Sony’s latest technology to make content stand out.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e\u003co:p\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe \u003cb\u003eZV-1F\u003c\/b\u003e has\r\nbeen designed to let the subject shine in any scene with an ultra-wide 20mm\r\nprime lens for optimum selfie shooting and wide field of view to capture more\r\nbackground. The vlog camera also offers background bokeh in both stills and\r\nvideo to further highlight the subject or create a softer look.\u003c\/span\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e\u003co:p\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe \u003cb\u003eZV-1F\u003c\/b\u003e has\r\nbeen designed for total ease of use, so that vloggers can focus on content\r\ncapture and intuitively use the camera without difficulty. Weighing only\r\napprox. 229g it\r\nis compact and lightweight enough for everyday use and can be carried\r\neverywhere. It also features a Vari-Angle LCD touch screen with features and\r\nsettings changed by touch, including the ability to zoom,\r\nso operation is instinctive.\u003c\/span\u003e\u003c\/span\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eTake a ZV-1F tour\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eEasy-to-use and with dazzling image quality, the ZV-1F is the \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eideal next step for content creators and vloggers. Find out more.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cdiv style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp class=\"MsoPlainText\" style=\"text-align: justify;\"\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003eSONY ZV-1F Vlog camera \u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eDazzling visuals\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eTake your best shot\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eGroup selfie shot with the ZV-1F\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eFit everything in frame\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eWith the ZV-1F, you can truly capture it all - it allows you \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eto snap a group selfie along with an expansive view of the \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003ebackground scenery. Since the camera's ultra wide-angle 20 mm2 lens \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003ecaptures a wider field of view than the human visual field, you can \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003etake images with eye-popping depth and perspective, even in narrow \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003espaces, both indoors and outdoors.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eBeautiful skin tones for everyone\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eLook your best any time you're shooting. Without any special settings,\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e the ZV-1F will accurately capture your skin tone, \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eensuring you a healthy and natural look. There's also a \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSoft Skin Effect selectable to OFF\/ Low\/ Mid \/High to adjust \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eyour skin smoothness.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSharp AF, bright face\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eUsing Eye AF, the camera automatically recognises human faces \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eand eyes, making sure you stay in focus in front of the lens. \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSwitching the focus to another subject is easy - just touch \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003ethe screen. There's no need to worry about lighting either, \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eas Face Priority AE will automatically brighten your face.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align: justify;\"\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003eSONY ZV-1F Vlog camera s\u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003etunning visuals\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eEasy bokeh at the push of a button\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eGet beautiful defocused background like a pro with just a \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003epress of the Bokeh Switch. The camera's large 1.0-type image \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003esensor allows for true optical bokeh. Select [Defocus] to make \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003ethe main subject stand out against the bokeh background, or \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e[Clear] to keep the entire image in focus.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eImpressive colours to match your style\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eShoot beautifully coloured images from the get-go without worrying \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eabout editing. With the ZV-1F, you don't need a fancy crew for fancy\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003ecolour - just choose from 10 available presets for pro-level footage\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e that matches the scene and your style.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align: justify;\"\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003eSONY ZV-1F Vlog camera s\u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003elow or speed at the touch of a button\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eCapture those touching moments in slow motion or ramp up the energy \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003efor dramatic scenes – all without any editing. With the ZV-1F, you \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003ecan adjust the footage speed just by pressing the S\u0026amp;Q button. Shoot \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003esmooth video at speeds up to 5x slower, or use hyperlapse shooting \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eto make the video up to 60x faster and bring your vision to life.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSuperb shots whether moving or stationary\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSteady footage even when walking\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align: justify;\"\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003eSONY ZV-1F Vlog camera i\u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003edeal for product-review videos\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eClear audio, anytime, anywhere\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eDesigned for clear voice recording\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eClear sound even on windy days\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eMade for easy vlogging\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eVertical video made simple\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eConnect to your smartphone to do more\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSelect the best scenes\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eKeeping it simple\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSimple, intuitive control\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eNever forget to press record\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eEffortlessly portable\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eNext level vlogging\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eGrow your content and creativity\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eUse a shooting grip for easy vlogging\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eNext level audio quality\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eSimple streaming with a single cable\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eTowards a better, more sustainable world\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eReducing our environmental footprint\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eNewly-developed wind screen using recycled polyester\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align: justify;\"\u003e\u003cspan style=\"text-align: left; font-size: 16px;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003eSONY ZV-1F Vlog camera u\u003c\/font\u003e\u003c\/span\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003esing recycled plastic\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eReducing plastic packaging\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eAiming to achieve a zero environmental footprint\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eCreators' Cloud platform\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eCreators' Cloud is a platform that supports creative work \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003efrom shooting to production by combining advanced Sony camera \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003etechnology with cloud-based AI.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eIt's also a place for discovery and collaboration with other \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003ecreators around the world. Explore web, mobile, and PC-based \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eapps providing efficient solutions that integrate cameras with \u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style=\"\"\u003e\u003co:p\u003e\u003cspan lang=\"EN-US\" style=\"line-height: 115%;\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan lang=\"EN-US\" style=\"line-height: 115%; font-size: 16px;\"\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/span\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cfont face=\"Times New Roman, serif\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eshooting and production apps and services.\u003c\/span\u003e\u003c\/font\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088787505440,"sku":"A111155","price":3070.0,"currency_code":"HKD","in_stock":true},{"title":"White1","offer_id":51088787734816,"sku":"A111156","price":3070.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/1fa5fd05a6fc781b8a8de4cc6ef91162.jpg?v=1767219983"},{"product_id":"a7r-v-body","title":"A7R V BODY","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\"'\u003eHo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:-.1pt\"\u003eK\u003c\/span\u003eo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg,\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:.05pt\"\u003eOctober\u003c\/span\u003e\u003cspan style=\"letter-spacing:.15pt\"\u003e \u003c\/span\u003e26,\u003cspan style=\"letter-spacing:.25pt\"\u003e \u003c\/span\u003e2022\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\"'\u003e–\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eSony\r\nannounced the \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony.com.hk\/en\/electronics\/interchangeable-lens-cameras\/ilce-7rm5\"\u003e\u003cspan style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eAlpha 7R V\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e (model\r\nILCE-7RM5) as the newest R series camera in its acclaimed line of Alpha\r\nmirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest\r\nresolution image sensor with a new AI (artificial intelligence) processing unit\r\ndedicated to AI-based image recognition – a first in any Alpha camera – as well\r\nas the powerful BIONZ XR™ image processing engine – a first in the “R”\r\nfull-frame lineup. The combination of the high-resolution sensor and these\r\nprocessors enables new breakthroughs in subject recognition and capture for\r\nboth still photography and video.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan style='font-family: \"Times New Roman\", serif; font-size: 12pt;'\u003eThe new\r\nAlpha 7R V offers 61.0MP still images plus the most effective 8-step image stabilisation system ever offered in any of Sony’s Alpha cameras, as well\r\nas refined 8K movie output, a new 4-axis multi-angle monitor, high-speed communication\r\nfunctions, high-level operability and smooth workflow integration. Sony’s\r\nnewest camera is ideal for professionals who need a first-class high-resolution\r\nimaging tool.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eImproved\r\nAF Based on Newly Developed AI Processing Unit\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eThe\r\nAlpha 7R V features Real-time Recognition AF, which is next-generation AF with\r\nadvanced accuracy and broader subject recognition thanks to a new AI\r\n(artificial intelligence) processing unit with deep learning. The\r\nstate-of-the-art AI processing uses detailed information about human form and\r\npose estimation to dramatically improve recognition accuracy beyond systems\r\nwhich only detect face and eye and make full use of its potential.\r\nReal-time Recognition AF, using AI subject recognition, has been developed to\r\ninclude several subject types, including animals, vehicles and insects.\r\nThe Alpha 7R V also includes continuous shooting at up to 10 fps with AF\/AE tracking.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cdiv id=\"edn2\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088787865888,"sku":"A111162","price":29490.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/7878fe06908c3c56900eff58d766b506.jpg?v=1767220148"},{"product_id":"zv-e1-body","title":"ZV-E1 BODY","description":"\u003cp\u003eHong Kong, March 30, 2023 – Sony announced today the new ZV-E1, an interchangeable-lens vlog \r\ncamera with a high-performance 35mm full-frame image sensor for the ultimate content creation \r\nexperience. Positioned at the top of Sony’s Vlog camera line-up, it boasts Sony’s E-mount, advanced \r\ntechnology, cinematic imagery with rich gradation performance low noise, and high sensitivity. The compact and lightweight body offers outstanding mobility, whilst refined operation gives \r\nvloggers maximum creative freedom and versatility.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088790094112,"sku":"A111260","price":14990.0,"currency_code":"HKD","in_stock":false},{"title":"White1","offer_id":51088790225184,"sku":"A111261","price":14990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/4e76a02afa006e67f538f5b826bd41b4.jpg?v=1767220905"},{"product_id":"sony-zv-1-m2-vlog-camera","title":"SONY ZV-1 M2 Vlog Camera","description":"\u003cp\u003eMay 23, 2023 – Sony announced today the all-new second generation camera to the ZV1 in the vlog camera ZV series, the ZV-1 II, which includes highly requested and popular marketleading features. With a wider angle than ZV-1, the ZV-1 II helps vloggers make more engaging \r\nstorytelling with attractive photogenic image quality. \r\nWith the 1.0-type Exmor RS™ image sensor (approximately 20.1 effective megapixels), BIONZ X™ \r\nimage processing engine, and ZEISS® Vario-Sonnar T* 18-50mm F1.8-4*\r\nlens, the ZV-1 II allows for \r\ncreators of many skill levels to enjoy sophisticated capabilities. From the 18-50mm** wide angle lens \r\nwhich can frame everything from group selfies to narrow interiors or dynamic recordings of everyday \r\nscenes to the Multiple Face Recognition*** , which recognises multiple faces and automatically adjusts \r\nto keep all faces sharp and clear when taking selfie shots that include two or three people, the ZV-1 II \r\nis the advanced vlogging camera packed into a travel-size.\r\n“The ZV-1 II is an exciting chapter for content creators and will be the go-to camera for many, \r\nincluding vloggers, social media influencers and short form video creators. With the newest vlog \r\ncamera in the ZV series, we have taken requests from various users and included features that matter \r\nmost to vloggers,” says Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics \r\nAsia Pacific. “We are striving to take feedback from our community to continue to expand and elevate \r\nour ZV series and the ZV-1 II does just that.”\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e* 35mm format equivalent. 9 elements in 9 groups, including 5 aspherical and 1 AA (because the advance aspherical \r\nelement is one of the 5 aspherical lenses) lens elements. 7-bladede circular aperture. T* Coating to suppress ghost and \r\nflaring\r\n\u003c\/p\u003e\u003cp\u003e** 35mm format equivalent \u003c\/p\u003e\u003cp\u003e***Compatible with video modes\/S\u0026amp;Q mode only. Wide side. iAUTO mode selected. Does not work when the Bokeh switch \r\nis ON or when subject recognition is OFF.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088791601440,"sku":"A111288","price":4790.0,"currency_code":"HKD","in_stock":true},{"title":"White1","offer_id":51088792125728,"sku":"A111289","price":4790.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/6011b8742a00ac95e96dc81ff61043d0.jpg?v=1767221234"},{"product_id":"sony-α6700m-with-18-135mm-lens-kit-set-camera","title":"SONY α6700M with 18-135MM LENS KIT SET CAMERA","description":"\u003cp\u003eToday, Sony announces the release of its newest APS-C mirrorless camera, the α6700 (ILCE-6700). This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in a Sony’s most advanced APS-C mirrorless camera to date. Sony also introduces the telephoto zoom lens \"FE 70-200mm F4 Macro G OSS II\" (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series.\u003c\/p\u003e\u003cp\u003eCombining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26.0 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.\u003c\/p\u003e\u003cp\u003eThe camera supports high-resolution 4K video recording at up to 120fps, a wide latitude of 14+ stops for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require colour grading, and it delivers stunning representation of human skin tones.\u003c\/p\u003e\u003cp\u003eThe AI processing unit is inherited from the \"α7R V,\" enabling high accuracy \"Real-Time Recognition AF (autofocus).\" Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car\/train, and airplane, catering to diverse creative expressions.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088799760672,"sku":"A111351","price":12690.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/3fe5dbbe8edd680cda3a73bd67a493fa.jpg?v=1767222001"},{"product_id":"a7c-m2-body-bk-ilce-7cm2","title":"A7C M2 BODY (BK) (ILCE-7CM2)","description":"\u003cp class=\"paragraph\" style=\"margin:0cm;text-align:justify;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;vertical-align:baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003eSony announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cm2\"\u003eAlpha 7C II\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e and \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cr\"\u003eAlpha 7CR\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e.  \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003eAlpha 7C II is equipped\r\nwith a full-frame image sensor with approximately 33.0 effective megapixels and\r\nfeatures the latest still image and video functions and performance in a\r\ncompact and lightweight design (approximately \u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e124mm wide x 71.1mm high x \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e63.4mm\u003cspan class=\"normaltextrun\"\u003e deep and weighs approximately 514 g\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e). It is the\r\nsecond-generation version of the Alpha 7C series, which is celebrated for its\r\ncombination of performance and features in a compact size, perfect for a wide\r\nrange of shooting scenarios such as travel and street photography.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp class=\"paragraph\" style=\"margin:0cm;color:rgb(0,0,0);font-family:sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:normal;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:justify;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;vertical-align:baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003eBoth models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognises a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilisation provides a seven-step shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60p\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e , and both models support Sony’s acclaimed S-Cinetone colour science for rich cinematic video. In addition, they have Active Mode in-body image stabilisation, AI-based auto-framing, digital-audio interface support, and other features that support high-quality video shooting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088803758368,"sku":"A111375","price":11980.0,"currency_code":"HKD","in_stock":false},{"title":"Silver1","offer_id":51088803889440,"sku":"A111376","price":12090.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/a0efb573c1576366866f17e7787bcf0e.jpg?v=1767222133"},{"product_id":"a7c-m2-mirrorless-camera-with-28-60mm-f-4-5-6-lens-kit-bk","title":"A7C M2 Mirrorless Camera with 28-60mm f\/4-5.6 Lens Kit (BK)","description":"\u003cp class=\"paragraph\" style=\"margin:0cm;text-align:justify;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;vertical-align:baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003eSony announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cm2\"\u003eAlpha 7C II\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e and \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cr\"\u003eAlpha 7CR\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e.  \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003eAlpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately \u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e124mm wide x 71.1mm high x \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e63.4mm\u003cspan class=\"normaltextrun\"\u003e deep and weighs approximately 514 g\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e). It is the second-generation version of the Alpha 7C series, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp class=\"paragraph\" style=\"margin:0cm;text-align:justify;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;vertical-align:baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003eBoth models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognises a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilisation provides a seven-step shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60p\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"en-gb\" xml:lang=\"en-gb\"\u003e , and both models support Sony’s acclaimed S-Cinetone colour science for rich cinematic video. In addition, they have Active Mode in-body image stabilisation, AI-based auto-framing, digital-audio interface support, and other features that support high-quality video shooting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088803856672,"sku":"A111377","price":12980.0,"currency_code":"HKD","in_stock":true},{"title":"Silver1","offer_id":51088804184352,"sku":"A111378","price":12980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/c5b81b69855480650c50e24ca6b4258e.jpg?v=1767222151"},{"product_id":"a7c-r-body-bk","title":"A7C R BODY (BK)","description":"\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003eSony announces the release of two new additions to the Alpha 7C series of\r\ncompact full-frame interchangeable lens cameras, the \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cm2\"\u003eAlpha\r\n7C II\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e and \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cr\"\u003eAlpha\r\n7CR\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003eThe Alpha 7CR is a new\r\ncompact full-frame interchangeable lens camera, boasting the high-resolution\r\nand rich gradation performance of a full-size image sensor with approximately\r\n61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a\r\ncompact and lightweight body (similar size and weight as the Alpha 7C II\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003e,\r\napproximately 515 g). In addition to daily snapshots, it easily realises\r\nhigh-quality image capture in a wide variety of settings, such as portrait,\r\nwildlife, and landscape photography, realising the combination of extreme\r\nhigh-resolution image capture with mobility and lightweightness.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003eBoth models are equipped\r\nwith the same AI-processing unit and BIONZ XR® processors found in Sony’s\r\nnewest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700.\r\nReal-time Recognition AF recognises a wide variety of subjects with high\r\naccuracy, and 5-axis in-body mage stabilisation provides a seven-step shooting\r\nadvantage when capturing stills. In terms of video performance, both models\r\nsupport high-quality 4:2:2 10-bit video recording up to 4K60p\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003e , and both models support Sony’s acclaimed S-Cinetone colour science for rich\r\ncinematic video. In addition, they have Active Mode in-body image\r\nstabilisation, AI-based auto-framing, digital-audio interface support, and\r\nother features that support high-quality video shooting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\r\n\r\n\u003cdiv\u003e\n\u003cbr\u003e\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088804413728,"sku":"A111379","price":16490.0,"currency_code":"HKD","in_stock":true},{"title":"Silver1","offer_id":51088804675872,"sku":"A111380","price":16490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/381babe0c4f90aea4d0eab4cfbc25d5c.jpg?v=1767222297"},{"product_id":"a9-iii-mirrorless-camera-body-ilce-a9-markiii","title":"A9 III Mirrorless Camera Body (ILCE-A9 MARKIII)","description":"\u003cp\u003eHong Kong, November 16, 2023 – Sony introduced the groundbreaking new Alpha 9 III camera equipped with the world's first\u003csup\u003e1\u003c\/sup\u003e full-frame global shutter image sensor.\u003c\/p\u003e\u003cp\u003eThe impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout. By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF\/AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.\u003c\/p\u003e\u003cp\u003e\u003csup\u003e1 \u003c\/sup\u003eCompared to interchangeable-lens digital cameras. As of the November 2023 product announcement. Sony survey.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088813490464,"sku":"A111587","price":39980.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/afc74382f06b53171292ccf3588e52fd.jpg?v=1767223398"},{"product_id":"zv-e10-m2k-with-16-50mm-ii-lens-mirrorless-camera","title":"ZV-E10 M2K with 16-50mm II LENS MIRRORLESS CAMERA","description":"\u003cp\u003eHong Kong, July 11, 2024 – Sony launches the ZV-E10 II, the second generation of the ZV-E10 camera. The original ZV-E10 is a staple APS-C camera in Sony’s ZV content creation camera series, designed to provide an easy, compact, and versatile tool for content creators of any level. The new ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function and the vari-angle flip screen and builds on it to increase sophistication and ease of use.\u003c\/p\u003e\u003cp\u003eThe ZV-E10 II’s internal hardware has been improved from its predecessor with an upgraded 26 megapixel (MP) (approx. effective) Exmor R™ CMOS sensor and adoption of Sony’s latest BIONZ XR™ image processing engine. A few additional updates to this model include improved autofocus and video capturing capabilities: Cinematic Vlog Setting, a new vertical format user interface (UI), an upgraded large-capacity battery Sony Z battery for improved stamina and improved connectivity for easy live streaming and data transfer. It is compact and lightweight, and fits into a creator’s hand with ease.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088817422624,"sku":"A111738","price":6890.0,"currency_code":"HKD","in_stock":true},{"title":"White1","offer_id":51088817684768,"sku":"A111739","price":6890.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/e8fbb233331127caee10d2dbb262ba42.jpg?v=1767224280"},{"product_id":"ilce-1-ii-body","title":"ILCE-1 II BODY","description":"\u003cp\u003eHong Kong, November 20, 2024 – Sony introduces the second-generation Alpha™ 1 II, a new flagship full-frame mirrorless interchangeable lens camera powered by Sony's latest AI processing unit. The camera features an approximate effective 50.1 MP (megapixel) resolution sensor, up to 30 fps (frames-per-second) blackout-free continuous shooting with AF\/AE tracking\u003csup\u003e1\u003c\/sup\u003e, an anti-distortion shutter, and improved image clarity at mid-to-high sensitivities. The AI processing unit brings advanced AI-based subject recognition performance and features including a new “Auto” mode which can detect a wide variety of subjects. In addition, the Alpha 1 II also inherits innovations from the Alpha 9 III, including Pre-Capture of up to one second\u003csup\u003e2\u003c\/sup\u003e, and an improved ergonomic design. The camera maintains a lightweight form factor of approximately 743 grams (1 lb, 7.3 oz)3 for usability in a variety of professional scenarios.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 10px;\"\u003e\u003csup\u003e1\u003c\/sup\u003e When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 10px;\"\u003e\u003csup\u003e2\u003c\/sup\u003e Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088830857504,"sku":"A111994","price":44990.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/d0d9bce1b5c6454e7df8b3c263e1e553.jpg?v=1767225255"},{"product_id":"sony-a6400k-mirrorless-camera-with-16-50mm-m2-lens-kit","title":"SONY A6400K Mirrorless Camera with 16-50mm M2 Lens Kit","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eSony \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eα\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e6400\u003c\/span\u003e\u003cspan\u003e features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area.  This high-speed, high-performance tracking AF system is paired with BIONZ X image processing engine that together allows the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: var(--font-size);\"\u003eSony α6400 is equipped with a 24.2MP APS-C sized image sensor which is paired with an upgraded BIONZ X processor to deliver incredible advancements in image quality and color reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32000 for both still and movie and is expandable up to ISO 102400 for still images, with excellent noise reduction at medium and high sensitivities.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088837542176,"sku":"A112060","price":5990.0,"currency_code":"HKD","in_stock":true},{"title":"Silver1","offer_id":51088837706016,"sku":"A112061","price":5980.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/c5039c98233b3edb0d326abfd419efda.jpg?v=1767225528"},{"product_id":"rx1r-iii-compact-camera","title":"RX1R III Compact Camera","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eThe RX1R III fixed-lens camera provides stunning image quality in a compact package, through Sony’s advanced technology including a back-illuminated full-frame 61.0-megapixel\u003cspan style=\"background-color: rgb(240, 240, 240);\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eExmor R™ image sensor and BIONZ XR™ image processing engine, delivering advanced AI-based subject recognition, high sensitivity, low noise, and outstanding resolution.\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088867819808,"sku":"A112317","price":32990.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/827466259b5fe3d51f3e66ada5f099f4.jpg?v=1767228337"},{"product_id":"zv-e10k-with-16-50mm-ii-lens-mirrorless-camera-bk","title":"ZV-E10K with 16-50mm II LENS MIRRORLESS CAMERA (BK)","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003e\u003cspan\u003eSony \u003c\/span\u003e\u003cspan\u003e\u003cspan\u003eAlpha ZV-E10 \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ecombines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimised for creators. At its core, the \u003c\/span\u003e\u003ca name=\"_Hlk76054933\"\u003e\u003cspan\u003eAlpha ZV-E10\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.  \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThe Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. \/ 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088877027616,"sku":"A112418","price":4790.0,"currency_code":"HKD","in_stock":true},{"title":"White1","offer_id":51088877420832,"sku":"A112419","price":4790.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f236f759603255ed1022aaf0f0dd398f.jpg?v=1767228867"},{"product_id":"sony-a7-v-body-ilce-7m5","title":"SONY A7 V BODY (ILCE-7M5)","description":"\u003cp\u003e\u003cstrong\u003eSony A7 V Body 特點：\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e3,570 萬像素部分堆疊式 CMOS\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003eBIONZ XR2 影像處理器\u003c\/li\u003e\n\u003cli\u003eISO100-51200，擴展可達 ISO50-204800\u003c\/li\u003e\n\u003cli\u003e16 級動態範圍\u003c\/li\u003e\n\u003cli\u003e無黑屏 30fps 連拍\u003c\/li\u003e\n\u003cli\u003e預拍功能可記錄按下快門前 0.03 秒至 1 秒的影像\u003c\/li\u003e\n\u003cli\u003e759 點相位檢測自動對焦點\u003c\/li\u003e\n\u003cli\u003eAI 主體辨識對焦每秒 60 次 AF\/AE 計算\u003c\/li\u003e\n\u003cli\u003e內置最高 5 軸 7.5 級光學影像穩定技術\u003c\/li\u003e\n\u003cli\u003e支援 4K 120p 影片拍攝\u003c\/li\u003e\n\u003cli\u003e3.68 兆點高清 Quad-VGA OLED 觀景器，約 0.78x 放大率\u003c\/li\u003e\n\u003cli\u003e3.2“ 209 萬像素四軸多角度觸控屏幕\u003c\/li\u003e\n\u003cli\u003e雙 UHS-I 和 UHS-II SDXC\/SDHC 記憶卡插槽，其中一個支援高性能 CFexpress Type A 記憶卡\u003c\/li\u003e\n\u003cli\u003e採用 USB Type-C，更快更穩定\u003c\/li\u003e\n\u003cli\u003e內置 Wi-Fi、NFC、藍芽\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088886956320,"sku":"A100179","price":18490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/45dcf8e52d17950c49224937986100fc.jpg?v=1767230803"},{"product_id":"gp-vpt2bt-shooting-grip-with-wireless-remote-commander","title":"GP-VPT2BT Shooting Grip With Wireless Remote Commander","description":"\u003cp\u003e\u003cspan lang=\"EN\" style='font-size:12.0pt;mso-bidi-font-size:\n11.0pt;font-family:\"Calibri\",sans-serif;mso-ascii-theme-font:minor-latin;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;\nmso-hansi-theme-font:minor-latin;mso-bidi-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN;mso-fareast-language:ZH-TW;\nmso-bidi-language:AR-SA'\u003eAn ideal grip and tripod for general photography or\r\nvlogging, with built-in BLUETOOTH® wireless remote control. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088888267040,"sku":"A110456","price":790.0,"currency_code":"HKD","in_stock":true},{"title":"White1","offer_id":51088888529184,"sku":"A111042","price":790.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/778d0217bed86dfff5e98cb9ef4a0a73.jpg?v=1767231113"},{"product_id":"ecm-w2bt-wireless-microphone","title":"ECM-W2BT wireless microphone","description":"\u003cp\u003eSony launched two new microphones -\r\nECM-W2BT Multi Interface Shoe compatible wireless microphone and ECM-LV1 compact \r\nstereo lavalier microphone. Wireless high-quality audio recording with lower noise and stable \r\nconnection is possible with the ECM-W2BT wireless microphone, especially when paired \r\nwith the ECM-LV1 stereo lavalier microphone and one of Sony’s cameras with digital audio \r\ncompatibility. This combination offers the perfect solution to meet the needs of today’s \r\nvloggers, YouTubers and video creators who want to capture clear, reliable audio for a wide \r\nrange of environments including street performance, product reviews, food reviews, travel \r\nvlogs and more. \u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088893411616,"sku":"A110778","price":1290.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/241949f9e133b56078b802cb6c17a0ce.jpg?v=1767232284"},{"product_id":"fe-24mm-f-2-8-g-prime-lens","title":"FE 24mm f\/2.8 G Prime Lens","description":"\u003cp\u003eSony announced three outstanding G Lenses™ to its \r\nimpressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 \r\nG (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses \r\ndeliver high image quality and beautiful bokeh in a lightweight and compact design, perfect \r\nfor photographers and videographers alike who strive for standout shots and easy mobility. \u003c\/p\u003e\u003cp\u003eWhen paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution,\r\nintuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been \r\nintroduced as the perfect set for photo and video for a wide range of uses. These three prime \r\nlenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm \r\noptimal for still or movie snap shooting, and the 24mm ideal for landscapes. \u003c\/p\u003e\u003cp\u003eWhat’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same \r\nfilter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm \r\nF2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy –\r\neven when using a gimbal. They feature the same stylish exterior design, but focal lengths are \r\nclearly marked for quick switches.\r\n\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089728602400,"sku":"A202096","price":4390.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/7a977614dabe39ba7fb57bbef3ad7ecf.jpg?v=1767278395"},{"product_id":"fe-50mm-f-1-2-gm-prime-lens","title":"FE 50mm f\/1.2 GM Prime Lens","description":"\u003cp\u003eSony  unveils the newest addition to its G Master fullframe lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent \r\nresolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF \r\n(autofocus) capabilities and professional control and reliability in a compact and lightweight \r\ndesign. The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for \r\nmaximum creative expression with incredible light gathering capabilities, allowing for faster \r\nshutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding \r\nphotography, video and more.\r\n             \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089728864544,"sku":"A202095","price":11690.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/a4c9ec1c48c514559a32bf187ee4c978.jpg?v=1767278500"},{"product_id":"fe-14mm-f-1-8-gm-prime-lens","title":"FE 14mm f\/1.8 GM Prime Lens","description":"\u003cp\u003e\u003cspan style='font-family: \"Times New Roman\", serif; font-size: 12pt;'\u003eSony further expands its E-mount lens lineup\r\nwith the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact,\r\nlarge-aperture, ultra-wide angle lens that allows users to capture the world\r\nwith new perspectives, especially when shooting landscapes, architecture,\r\nstarry skies and interiors.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe FE\r\n14mm F1.8 GM features a compact optical design, measuring just 83mm x 99.8mm\r\nand weighing just 460g (approx.), with advanced optical technology that\r\ndelivers superb resolution and stunning contrast. Two XA (extreme aspherical)\r\nelements maintain excellent resolution throughout the image area even at\r\ncorners, which enables its compact and lightweight design. Two ED (Extra-low\r\nDispersion) glass element and one Super ED glass element result in optical\r\nrefinements that suppress chromatic aberration and deliver excellent contrast\r\nand precise rendering at all apertures.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan style=\"font-size: 12pt;\"\u003eUsers\r\ncan faithfully render light point sources thanks to a maximum aperture of F1.8,\r\nmaking it possible to capture astrophotography or shoot in other low-light\r\nenvironments without having to use extremely slow shutter speeds. When shooting\r\nin challenging lighting conditions, Sony’s original Nano AR Coating II\r\ntechnology maximises clarity by subduing flare and ghosting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe\r\nFE 14mm F1.8 GM can produce beautiful bokeh at F1.8, even with the ultra-wide\r\n14mm focal length. With a 0.25m minimum focus distance, the FE 14mm F1.8 GM\r\noffers expanded possibilities for close-up still and video shooting and creates\r\nstunning bokeh known to Sony’s G Master premium series of lenses. In addition,\r\nits precise XA elements, a 9-blade circular aperture mechanism and optimally\r\nmanaged aberration allows the FE 14mm F1.8 GM to produce exquisite background\r\nbokeh without the undesirable onion-ring effect. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eUsing\r\ntwo XD (extreme dynamic) Linear Motors, focus can be accurately acquired and\r\nmaintained even when shooting with narrow depth of field at F1.8, giving\r\nprofessional shooters the reliability they need to get the job done in\r\nchallenging conditions. Moreover, the FE 14mm F1.8 GM enables quiet AF with\r\nminimal vibration for smooth focus transitions, perfect for video content\r\ncreation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe\r\nnew lens also features several advanced and versatile control options\r\nincluding, a focus hold button, a focus mode switch and a focus ring to ensure\r\nsmooth, efficient operation in a wide range of shooting environments. For added\r\ncustomisation, a number of functions can be assigned to the focus hold button\r\nfrom the camera body interface. The FE 14mm F1.8 GM also features Linear\r\nResponse MF for direct and precise manual focusing. An aperture ring that\r\nallows intuitive aperture control is also included. For added creative freedom,\r\nthe FE 14mm F1.8 GM includes a rear filter holder that accepts standard\r\nsheet-type filters for ND, color correction, soft filter, etc.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eA\r\ndust and moisture resistant design provides\r\nthe reliability needed for challenging conditions. The front lens element\r\nfeatures a fluorine coating that repels water, oil, and other contaminants. The\r\nrear element is also fluorine coated to keep that surface clean when changing\r\nthe rear filter. The lens also has a built-in petal hood that effectively\r\nblocks extraneous light that can cause flare and ghosting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729159456,"sku":"A202099","price":9790.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/577635ef6218bf51c23038e3bf820b1c.jpg?v=1767278583"},{"product_id":"fe-40mm-f-2-5-g-prime-lens","title":"FE 40mm f\/2.5 G Prime Lens","description":"\u003cp\u003eSony announced three outstanding G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility.\u003c\/p\u003e\u003cp\u003eWhen paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses. These three prime lenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm optimal for still or movie snap shooting, and the 24mm ideal for landscapes.\u003c\/p\u003e\u003cp\u003eWhat’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same filter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm F2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy – even when using a gimbal. They feature the same stylish exterior design, but focal lengths are clearly marked for quick switches.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729290528,"sku":"A202097","price":4690.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/1e707ece700501fec41f9702383f6ce0.jpg?v=1767278593"},{"product_id":"sony-fe-pz-16-35-4g","title":"SONY FE PZ 16-35\/4G","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\"'\u003eHo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:-.1pt\"\u003eK\u003c\/span\u003eo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg,\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:.05pt\"\u003eMarch 22\u003c\/span\u003e,\u003cspan style=\"letter-spacing:.25pt\"\u003e\r\n\u003c\/span\u003e2022\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\"'\u003e– \u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\nPMingLiU;mso-fareast-theme-font:minor-fareast'\u003eSony now boasts a total of 66\r\nE-mount lenses with the introduction of the \u003ca name=\"_Hlk98486876\"\u003e\u003cb\u003eFE PZ 16-35mm F4 G\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e (model SELP1635G)\u003c\/b\u003e – a wide power zoom\r\nwith evolved image quality, high performance autofocus and superior operability\r\ndesigned to meet the needs of the world’s best creators. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eThe new\r\nlens packs Sony’s vast expertise in lens design into the world’s lightest\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\nfull-frame wide-angle power-zoom lens with a constant F4 aperture, delivering\r\noutstanding performance and control. The compact lens offers refined image\r\nquality, expressive capability, and control that will appeal to today’s\r\ndemanding content creators. It is also a great choice for stills, with\r\nbeautiful G Lens rendering, astonishing AF performance, and easy-to-use power\r\nzoom in a remarkably compact lens that is perfect for compact camera bodies.\r\nOverall barrel length remains constant while focusing and zooming, making the \u003ca name=\"_Hlk98487018\"\u003e\u003cb\u003eFE PZ 16-35mm F4 G\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e \u003c\/b\u003econvenient for everything from\r\nvlogging and movie production to remote capture and landscape photography. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e“There\r\nis a growing need for ‘hybrid’ products that deliver for both stills and video\r\nas the demand for quality content creation continues to grow, especially\r\nonline”, said Yasufumi Machitani, General Manager, Digital Imaging Division,\r\nSony Electronics Asia Pacific. “The \u003cb\u003eFE\r\nPZ 16-35mm F4 G \u003c\/b\u003eis perfectly designed to meet the needs of those demanding\r\nusers and remove any barriers to their creativity as the world’s lightest\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_edn2\" name=\"_ednref2\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[ii]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\nconstant F4 wide-angle power zoom”.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cbr clear=\"all\" style=\"mso-special-character:line-break;\npage-break-before:always\"\u003e\r\n\u003c\/span\u003e\r\n\r\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cbr clear=\"all\"\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of March 2022, Sony\r\nsurvey of constant F4 wide-angle zoom lenses for 35mm full-frame sensors.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003cdiv id=\"edn2\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_ednref2\" name=\"_edn2\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[ii]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of March 2022, Sony\r\nsurvey of constant F4 wide-angle zoom lenses for 35mm full-frame sensors.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089733320992,"sku":"A202217","price":7990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/206fcaba7c30fcdee7572accc58d1153.jpg?v=1767279402"},{"product_id":"sony-fe-sel-24-70-2-8gm-ii","title":"SONY FE SEL 24-70\/2.8GM II","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-top:0cm;mso-margin-bottom-alt:\n10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;text-align:justify;text-justify:\ninter-ideograph;line-height:normal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi'\u003eHo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:-.1pt\"\u003eK\u003c\/span\u003eo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg,\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:.05pt\"\u003eApril 27\u003c\/span\u003e,\u003cspan style=\"letter-spacing:.25pt\"\u003e\r\n\u003c\/span\u003e2022\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\";mso-bidi-theme-font:minor-bidi'\u003e– Sony\r\n\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eannounced\r\ntoday the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/camera-lenses\/sel2470gm2\"\u003e\u003cspan style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eFE 24-70mm F2.8 GM\r\nII\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\r\n(model SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens\u003c\/span\u003e\u003c!--[if supportFields]\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\u003cspan style=\"mso-element:field-begin\"\u003e\u003c\/span\u003e NOTEREF _Ref101534258 \\f \\h\u003cspan style=\"mso-spacerun:yes\"\u003e  \u003c\/span\u003e\\* MERGEFORMAT \u003cspan style=\"mso-element:field-separator\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c![endif]--\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e1\u003c\/span\u003e\u003c!--[if gte mso 9]\u003e\u003cxml\u003e\r\n \u003cw:data\u003e08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F005200650066003100300031003500330034003200350038000000\u003c\/w:data\u003e\r\n\u003c\/xml\u003e\u003c![endif]--\u003e\u003c\/span\u003e\u003c!--[if supportFields]\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\u003cspan style=\"mso-element:field-end\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c![endif]--\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e using its leading\r\nlens technology to deliver stunning resolution and beautiful bokeh known to\r\nSony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most\r\nversatile lenses in the line-up and was created for photographers,\r\nvideographers, and hybrid content creators. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e“Six\r\nyears have passed since Sony released the first 24-70 mm F2.8 G Master and in\r\nthat time, our customers’ needs have changed,” said Yasufumi Machitani, General\r\nManager, Digital Imaging Division, Sony Electronics Asia Pacific. “We are\r\nalways listening to our community and have designed the new FE 24-70mm F2.8 GM\r\nII around feedback from creators. Knowing the 24-70 mm focal length is\r\nextremely popular, it was imperative that we continue improving to bring our\r\nmost advanced technology to such a critical lens in our customers’ kit. Today,\r\nwe are thrilled to introduce the world’s smallest and lightest F2.8 standard\r\nzoom lens.”\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eEvolved\r\nImage Quality in a Zoom Lens that Rivals Prime Lenses\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL2470GM2\/PR_Sony%20Electronics%20Introduces%20New%20FE%2024-70mm%20F2.8%20GM%20II,%20the%20World%E2%80%99s%20Smallest%20and%20Lightest%20%20F2.8%20Standard%20Zoom%20Lens_As%20of%20Apr%2028.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\n\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eThe FE\r\n24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users\r\nto capture extremely sharp, detailed imagery for both stills and video. The new\r\nlens features high resolution across the frame—even with the aperture wide\r\nopen. A completely redesigned optical path features five aspherical elements,\r\nincluding two high-precision XA (extreme aspherical) elements. The FE 24-70mm\r\nF2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass\r\nelements. Combined with a new floating focus mechanism, the lens effectively\r\ncontrols chromatic aberration, astigmatism, distortion and coma so that\r\noutstanding resolution is achieved throughout the image area at all zoom and\r\naperture settings.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eEven\r\nwhen shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II\r\nachieves excellent clarity by effectively subduing flare and ghosting. This is\r\nthanks to Sony’s original Nano AR Coating II which produces a uniform\r\nanti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces\r\nstunning bokeh throughout the zoom range with beautiful and almost perfectly\r\ncircular bokeh with its advanced optical design and a newly developed 11-blade\r\naperture unit.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eIn this\r\nnew 24-70 mm design, this lens delivers outstanding close-up performance with a\r\nminimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches\r\n(0.30 meters) at 70 mm, and with a maximum magnification of 0.32x.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL2470GM2\/PR_Sony%20Electronics%20Introduces%20New%20FE%2024-70mm%20F2.8%20GM%20II,%20the%20World%E2%80%99s%20Smallest%20and%20Lightest%20%20F2.8%20Standard%20Zoom%20Lens_As%20of%20Apr%2028.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e MTF chart comparison\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-family:\"Times New Roman\",serif;mso-ansi-language:EN-US'\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089763664160,"sku":"A202219","price":17990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/42a30ae99ce2ae4444974dcf92fc8bc1.jpg?v=1767279542"},{"product_id":"sony-sel-15-1-4g","title":"SONY SEL 15\/1.4G","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eThe \u003cb\u003eE\r\n15mm F1.4 G\u003c\/b\u003e, 35mm full-frame equivalent: 22.5 mm, brings beautiful F1.4\r\nbokeh plus superb G Lens resolution in a versatile APS-C lens with vast\r\ncreative potential. This compact and lightweight prime lens delivers dynamic\r\nimagery, excellent AF and control and is great for both stills and movies with\r\na high operability.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089763696928,"sku":"A202228","price":4490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/288d0664bd0bf8a14963a9a45246c23a.jpg?v=1767279547"},{"product_id":"sony-sel-11-1-8","title":"SONY SEL 11\/1.8","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eLarge\r\naperture, ultra-wide APS-C prime, the \u003cb\u003eE 11mm F1.8\u003c\/b\u003e, 35mm full-frame\r\nequivalent: 16.5 mm, delivers outstanding corner-to-corner resolution, gorgeous\r\nbokeh and fast, reliable AF for dramatic expression and stunning selfies. It is\r\ncompact and lightweight so perfect for vlogging and shooting video on the go.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089763828000,"sku":"A202227","price":3390.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/95c129475bbdcaf5777ae064538ddabf.jpg?v=1767279587"},{"product_id":"sony-sel-pz-10-20-4g","title":"SONY SEL PZ 10-20\/4G","description":"\u003cp\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nline-height:115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\nPMingLiU;mso-fareast-theme-font:minor-fareast;mso-bidi-theme-font:minor-bidi;\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'\u003eE\r\nPZ 10-20mm F4 G\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:PMingLiU;\nmso-fareast-theme-font:minor-fareast;mso-bidi-theme-font:minor-bidi;mso-ansi-language:\nEN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'\u003e, focal length\r\n10-20mm on APS-C or 15-30mm in 35mm equivalent focal length, is the world’s\r\nsmallest and lightest\u003ca name=\"_Ref104298603\"\u003e\u003c\/a\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SELP1020G\/PR_Sony%20Announces%20Three%20Standout%20Wide-Angle%20E-Mount%20APS-C%20Lenses%20with%20the%20Introduction%20of%20the%20E%20PZ%2010-20mm%20F4%20G,%20E15mm%20F1.4G%20and%20E11mm%20F1.8.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e, ultra-wide angle constant F4 APS-C\r\npower zoom lens. Outstanding G Lens imagery, impeccable autofocus (AF)\r\nperformance, and versatile power zoom come together in a compact zoom lens that\r\nremains a constant length throughout the zoom range and offers refined visual\r\nexpression and operability for movies as well as stills.\u003c\/span\u003e\r\n\r\n\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cbr clear=\"all\"\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SELP1020G\/PR_Sony%20Announces%20Three%20Standout%20Wide-Angle%20E-Mount%20APS-C%20Lenses%20with%20the%20Introduction%20of%20the%20E%20PZ%2010-20mm%20F4%20G,%20E15mm%20F1.4G%20and%20E11mm%20F1.8.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of June 2022, Sony\r\nsurvey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless\r\ncameras (when ready to shoot).\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089764155680,"sku":"A202226","price":4490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/727c24b65c6753a1cb0b786ecfdd126f.jpg?v=1767279693"},{"product_id":"fe-20-70mm-f4-g","title":"FE 20-70mm F4 G","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB'\u003eSony is redefining the standard zoom category of lenses with the\r\nintroduction of the \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/camera-lenses\/sel2070g\"\u003e\u003cb\u003e\u003cspan style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eFE 20-70mm F4 G\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-ansi-language:EN-GB'\u003e (model - SEL2070G)\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB'\u003e that boasts an ultra-wide 20-70 mm zoom range in a remarkably compact,\r\nlightweight full-frame lens, with a constant F4 aperture throughout the zoom\r\nrange. With impressive G Lens\u003csup\u003eTM\u003c\/sup\u003e image quality, high speed accuracy\r\nand tracking AF and a smart design for maximum mobility and operability, this\r\nnew lens is designed for a wide range of creators. The \u003cb\u003eFE 20-70mm F4 G\u003c\/b\u003e\r\nis the perfect choice for a variety of content capture like vlogging and movie\r\nproduction through to still shots of portraits and landscapes.\u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Arial\",sans-serif;mso-ansi-language:EN-GB'\u003e \u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:PMingLiU;\nmso-fareast-theme-font:minor-fareast'\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\u003c\/p\u003e\u003cp class=\"MsoNoSpacing\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-ansi-language:EN-GB'\u003e“The introduction of the \u003cb\u003eFE 20-70mm F4 G\u003c\/b\u003e sees\r\nthe standard zoom category of lenses redefined”, said Yasufumi Machitani,\r\nGeneral Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The\r\nnew concept lens has an incredible, ultra-wide zoom range from 20 mm through to\r\n70 mm to ensure true versatility – perfectly designed for both still and video\r\ncreators with its sophisticated imagery and high-level operability”.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089779097888,"sku":"A202257","price":7090.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/e8c32787a79bb0e481829438d14a98d3.jpg?v=1767280706"},{"product_id":"fe-sel-50mm-f1-4-gm-lens","title":"FE SEL 50MM F1.4 GM LENS","description":"\u003cp class=\"MsoNoSpacing\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003eSony has announced the \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/camera-lenses\/sel50f14gm\"\u003e\u003cb\u003e\u003cspan style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003eFE\r\n50mm F1.4 GM\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003elens\u003cb\u003e \u003c\/b\u003e(\u003cb\u003emodel\u003c\/b\u003e\r\n\u003cb\u003eSEL50F14GM\u003c\/b\u003e) as its newest addition to its acclaimed G Master full-frame\r\nlens lineup. This e-mount lens expands the Sony offerings with a premium 50 mm prime\r\nlens packed into a remarkably compact and lightweight design. Even at F1.4, \u003cb\u003eFE\r\n50mm F1.4 GM\u003c\/b\u003e delivers first-class image quality, including high-\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eresolution and\r\nnaturally rendered \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003ebokeh known to Sony’s top-tier G\r\nMaster\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e™\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003e series. When paired with\r\nthe latest Sony cameras, it is an ideal option for a wide variety of uses in\r\nboth still and video including portraiture, landscape, travel, and wedding.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNoSpacing\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNoSpacing\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-ansi-language:EN-GB'\u003eThe advanced optical design and elements unique to\r\nSony’s top-of-the-line G Master™ series brings outstanding image quality to \u003cb\u003eFE\r\n50mm F1.4 GM\u003c\/b\u003e. Spherical aberration control at both the design and the\r\nmanufacturing stages contributes to beautiful bokeh. The lens offers naturally\r\nrendered bokeh with an 11-blade circular aperture and sharp realism is offered\r\nthroughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a\r\nvariety of shooting scenarios including making portrait subjects stand out from\r\ntheir surroundings.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNoSpacing\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\" style='font-size: 12pt; font-family: \"Times New Roman\", serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;'\u003e\u003co:p\u003e\u003cbr\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089780048160,"sku":"A202261","price":10990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f08b261598119a583d4f219d636a8052.jpg?v=1767281107"},{"product_id":"fe-70-200mm-f4-macro-g-oss-ii-lens-zoom-lens","title":"FE 70-200mm F4 Macro G OSS II LENS ZOOM LENS","description":"\u003cp\u003eThe FE 70-200mm F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200mm F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first\u003csup\u003e1\u003c\/sup\u003e zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x throughout. In addition, with a teleconverter (sold separately), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible.\u003c\/p\u003e\u003cp\u003eWith a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200mm F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography.\u003c\/p\u003e\u003cp\u003e\u003csup\u003e\u003cspan style=\"font-size: 9px;\"\u003e1 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan style=\"font-size: 9px;\"\u003eAs of July 2023 product announcement. Sony’s survey.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089781457184,"sku":"A202279","price":9990.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/952e2533d23a47bc3ac2474759cf8a6c.jpg?v=1767281568"},{"product_id":"fe-sel-16-35-2-8-gmii-zoom-lens","title":"FE SEL 16-35\/2.8 GMII ZOOM LENS","description":"\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003eSony\r\nannounces the launch of the wide-angle zoom lens G Master™ FE 16-35mm F2.8 GM\r\nII (model \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003e\u003ca href=\"https:\/\/www.sony.com.hk\/en\/electronics\/e-mount-lenses\/sel1635gm2\"\u003eSEL1635GM2\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e)\r\nas a 35mm full-frame α™ (Alpha™) E-mount lens that covers focal lengths from\r\n16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;text-align:justify;text-justify:\ninter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS PGothic\";\nmso-ansi-language:EN-GB'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;text-align:justify;text-justify:\ninter-ideograph;line-height:normal\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003eFE 16-35mm F2.8 GM II \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003esatisfies the needs of photographers and\r\nvideographers seeking high-performance lenses, and with the descriptive power\r\nand high-speed AF (autofocus) unique to G Master™, it is possible to fully\r\nbring out the high performance of our advanced camera bodies. In addition, with\r\nits world's smallest and lightest weight\u003c\/span\u003e\u003c\/span\u003e\u003c!--[if supportFields]\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Meiryo UI\";background:yellow;mso-highlight:yellow'\u003e\u003cspan style=\"mso-element:field-begin\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\";color:black;mso-themecolor:text1;\nmso-fareast-language:EN-GB'\u003e NOTEREF _Ref143790060 \\f \\h \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Meiryo UI\";background:yellow;mso-highlight:yellow'\u003e\u003cspan style=\"mso-spacerun:yes\"\u003e \u003c\/span\u003e\\* MERGEFORMAT \u003cspan style=\"mso-element:field-separator\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c![endif]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\n\"Times New Roman\",serif'\u003e1\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Meiryo UI\";\nbackground:yellow;mso-highlight:yellow'\u003e\u003c!--[if gte mso 9]\u003e\u003cxml\u003e\r\n \u003cw:data\u003e08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F005200650066003100340033003700390030003000360030000000\u003c\/w:data\u003e\r\n\u003c\/xml\u003e\u003c![endif]--\u003e\u003c\/span\u003e\u003c!--[if supportFields]\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\n\"Meiryo UI\";background:yellow;mso-highlight:yellow'\u003e\u003cspan style=\"mso-element:\nfield-end\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c![endif]--\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-US\" style='font-size: 12pt; font-family: \"Times New Roman\", serif;'\u003e, it is optimal for agile shooting.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;text-align:justify;text-justify:\ninter-ideograph;line-height:normal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Meiryo UI\"'\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;text-align:justify;text-justify:\ninter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Meiryo UI\"'\u003eWith\r\nthe expansion of the range with this wide-angle zoom lens, a maximum aperture\r\nof F2.8 second-generation\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL1635GM2\/PR_Sony%20Introduces%20World's%20Smallest%20and%20Lightest%20%20Wide-Angle%20Zoom%20Lens%20G-Master%20FE%2016-35mm%20F2.8%20GM%20II%20with%20the%20Acclaimed%20G%20Master%E2%84%A2%20Image%20Quality%20and%20Advanced%20High-Speed%20AF.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\nzoom lens will be available, along with standard (24-70mm) and telephoto\r\n(70-200mm). These lenses, which are each the world's lightest,\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL1635GM2\/PR_Sony%20Introduces%20World's%20Smallest%20and%20Lightest%20%20Wide-Angle%20Zoom%20Lens%20G-Master%20FE%2016-35mm%20F2.8%20GM%20II%20with%20the%20Acclaimed%20G%20Master%E2%84%A2%20Image%20Quality%20and%20Advanced%20High-Speed%20AF.docx#_edn2\" name=\"_ednref2\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[ii]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\nhave excellent resolution performance, further strengthening the Alpha system,\r\ncreating rich and varied shooting environments.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cbr clear=\"all\"\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL1635GM2\/PR_Sony%20Introduces%20World's%20Smallest%20and%20Lightest%20%20Wide-Angle%20Zoom%20Lens%20G-Master%20FE%2016-35mm%20F2.8%20GM%20II%20with%20the%20Acclaimed%20G%20Master%E2%84%A2%20Image%20Quality%20and%20Advanced%20High-Speed%20AF.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif;mso-ansi-language:EN-SG'\u003e\r\n\u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003eStandard\r\nzoom lens FE 24-70mm F2.8 GM II \/ Telephoto zoom lens FE 70-200mm F2.8 GM OSS\r\nII\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003cdiv id=\"edn2\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL1635GM2\/PR_Sony%20Introduces%20World's%20Smallest%20and%20Lightest%20%20Wide-Angle%20Zoom%20Lens%20G-Master%20FE%2016-35mm%20F2.8%20GM%20II%20with%20the%20Acclaimed%20G%20Master%E2%84%A2%20Image%20Quality%20and%20Advanced%20High-Speed%20AF.docx#_ednref2\" name=\"_edn2\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[ii]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of the August 2023\r\nproduct announcement. Sony survey.\u003c\/span\u003e\u003cspan lang=\"EN-SG\" style='font-family:\n\"Times New Roman\",serif;mso-ansi-language:EN-SG'\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089781850400,"sku":"A202302","price":18990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/d0ff5a702a6de1f5f15631e54e184adb.jpg?v=1767281699"},{"product_id":"fe-sel-24-50-2-8-g-zoom-lens","title":"FE SEL 24-50\/2.8 G Zoom Lens","description":"\u003cdiv\u003eFebruary 22, 2024 – Sony is pleased to announce the release of its new compact 35mm full-frame compatible α™ (Alpha™) E-mount lens, SEL2450G standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. It covers a focal length of 24 mm to 50 mm, allowing you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality but with a design that will easily fit in the smallest of kit bags.\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089785946400,"sku":"A202358","price":7590.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/349fb640834d6e7743aebb8a5fb583cd.jpg?v=1767282220"},{"product_id":"fe-sel-16-25mm-f2-8-g-wide-angle-zoom-lens","title":"FE SEL 16-25mm F2.8 G  Wide-angle Zoom Lens","description":"\u003cp\u003eApril 17, 2024 – Sony is pleased to announce the latest addition to its full-frame α™ (Alpha™) E-mount lens line-up. FE 16-25mm F2.8 G is a large-aperture wide-angle zoom lens that maintains an F2.8 maximum aperture over the entire zoom range from 16 mm to 25 mm, combining supreme image quality with excellent portability due to its compact and lightweight design.\u003c\/p\u003e\u003cp\u003eThis new lens offers high-resolution performance, beautiful bokeh, and high-speed, high-precision, quiet, fast-tracking AF (autofocus). Weighing an impressively light 409 g, it is highly portable so you can easily enjoy every day shooting that emphasizes the sense of perspective that can only be achieved with a wide-angle lens. It benefits from the same filter diameter, operability and roughly the same size and weight as the \"FE 24-50mm F2.8 G\" announced in February 2024, easy to use when shooting hand-held or when combined with a gimbal. The FE 16-25mm F2.8 G expands the range of photographic and video expression for creators in a variety of scenes such as astrophotography, landscapes, architecture, portraits, general snapshots, and selfies.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089786437920,"sku":"A202368","price":8390.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/e229f1ac36ddf205a63602a271dc1966.jpg?v=1767282314"},{"product_id":"fe-sel-85mm-f1-4-gm-ii-lens","title":"FE SEL 85mm F1.4 GM II LENS","description":"\u003cp\u003eHong Kong, August 29, 2024 – Sony Electronics announces the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body. This is a second-generation lens that inherits the optical design that achieved a high-level fusion of bokeh and resolution that was highly praised in the first-generation model, and generously incorporates the latest technology. When paired with the latest Sony’s Alpha™ series cameras, it is an ideal option for a wide variety of creative uses in both photography and videography, including portraiture, wedding, travel, and cinematic video.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089805836576,"sku":"A202387","price":10790.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/cf60cdee3c9a37d508e2b610e3e935e2.jpg?v=1767284968"},{"product_id":"fe-sel-28-70-2-8gm","title":"FE SEL 28-70\/2.8GM","description":"\u003cp\u003eHong Kong, November 20, 2024 – Sony today announces a first1 with the FE 28-70mm F2 G Master (SEL2870GM) – a premium E-mount lens boasting a large aperture of F2 across the entire zoom range to achieve beautiful bokeh, high resolution and unrivalled autofocus for both stills and video, with sharpness and contrast to rival prime lens quality2. All this achieved in a compact, lightweight and well-balanced design that gives professionals and creators the ultimate freedom to capture a variety of scenes with just one lens where no shots can be missed including portraits, weddings, sports, documentaries and cinematic video.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089806197024,"sku":"A202404","price":21490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f9a053250bcf64f854dbd086095c1275.jpg?v=1767285152"},{"product_id":"fe-sel-400-800-6-8-8-g-oss","title":"FE SEL 400-800\/6.8-8 G OSS","description":"\u003cp\u003e香港 ‧ 2025 年 2 月 27 日 – Sony今天宣佈推出E-mount 首款 800mm超遠攝變焦 G系列鏡頭FE 400-800mm F6.3-8 G OSS（SEL400800G）。全新 Alpha 鏡頭在整個變焦範圍內均保持高解像度、優美散景以及準確靈敏和寧靜自動對焦。此外，內變焦設計可有效減少重心變化，帶來穩定取景。同時兼容個別發售 1.4 倍和 2 倍增距鏡，最大焦距延伸至 1600 毫米，使鏡頭成為拍攝鳥類、野生動物、運動、飛機和風景的理想選擇。\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089813799200,"sku":"A202431","price":17490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/9676ea7e62094c9c2a510cc396b7f0f9.jpg?v=1767285792"},{"product_id":"fe-sel-50-150-2-0-gm","title":"FE SEL 50-150\/2.0 GM","description":"\u003cp\u003eHong Kong, April 23, 2025 – Sony introduces the FE 50-150mm F2 GM, the world’s first\u003csup\u003e1\u003c\/sup\u003e\r\ntelephoto \r\nzoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal \r\nlength of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution \r\ncomparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for \r\nvarious situations and subjects. As part of Sony’s renowned G Master™ series, the FE 50-150mm F2 \r\nGM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging \r\nresults for professionals using the Sony Alpha camera system.\u003c\/p\u003e\u003cp\u003eThe FE 50-150mm F2 GM's constant F2 aperture creates beautifully smooth bokeh, making it an ideal \r\nchoice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth \r\nof field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. \r\nWhen shooting videos, the lens delivers stunning cinematic results and exceptional clarity. \u003c\/p\u003e\u003cp\u003eMeasuring at approximately 200 mm (7-7\/8 inches) in length and weighing approximately 1,340g\u003csup\u003e2\u003c\/sup\u003e\r\n(47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive \r\ncombination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal \r\nuse with its featured internal zoom design that maintains the lens’ length and weight balance despite \r\nfocal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for \r\nthose seeking a standard 50mm through 150mm telephoto range.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003csup\u003e1 \u003c\/sup\u003eAs of the April 2025 product announcement according to research by a Sony survey of lenses for interchangeable lens \r\ncameras.\r\n\u003c\/p\u003e\u003cp\u003e\u003csup\u003e2\u003c\/sup\u003e Excluding tripod mount. \u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089820451104,"sku":"A202462","price":24980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/7a4f64e6d0e3342282e4aa5e95617217.jpg?v=1767286350"},{"product_id":"walkman-luggage-tag","title":"WALKMAN LUGGAGE TAG","description":"\u003cp\u003eSONY WALKMAN LUGGAGE TAG\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Yellow1","offer_id":51091895517472,"sku":"F704967","price":199.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/ace2aa469844d304dcb7bcf41fbfaec3.png?v=1767398523"},{"product_id":"ht-s100f-2-1ch-soundbar","title":"HT-S100F 2.1CH SOUNDBAR","description":"\u003cp\u003eHT-S100F 2.1CH SOUNDBAR\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51092479901984,"sku":"F611823","price":1490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/d6681eca23dbd171730389d8abaed00c.jpg?v=1767413297"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/collections\/sony-logo_75cc5b61-ce37-45cf-9d95-5251de47e04d.jpg?v=1767061603","url":"https:\/\/www.broadwaylifestyle.com\/en\/collections\/sony.oembed?page=9","provider":"Broadway Lifestyle","version":"1.0","type":"link"}