{"title":"Lens","description":"","products":[{"product_id":"sony-fe-sel-70-300-4-5-5-6-g-oss","title":"SONY FE SEL 70-300\/4.5-5.6 G OSS","description":"\u003cp\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003eSony High-resolution 70mm to 300mm E-mount zoom\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style='color: rgb(112, 108, 122); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 15px; text-align: center;'\u003eThe first full-frame 70-300mm E-mount zoom offers outstanding image-wide resolution. It also lets you get close for stunning close-ups and details with 0.9-meter minimum focus. Built-in Optical SteadyShot image stabilisation effectively counters camera shake from close focus to telephoto, while an advanced linear actuator ensures fast, precise autofocus. It is dust and moisture resistant too.\u003c\/span\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084030378272,"sku":"A201670","price":9990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/14ee69409322cf6f7abeeaf0077d3295.jpg?v=1767073695"},{"product_id":"sony-fe-sel-100-400-4-5-5-6gm-oss","title":"SONY FE SEL 100-400\/4.5-5.6GM OSS","description":"\u003cp\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003eSony FE 100-400mm F4.5-5.6 GM OSS\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style='color: rgb(112, 108, 122); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.95);'\u003eThe first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100mm to 400mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/span\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 38px; letter-spacing: -1.52px; text-align: center;'\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084031557920,"sku":"A201793","price":21490.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/76c3d7048199bc7919137b67d0952c1d.jpg?v=1767074046"},{"product_id":"rf-35mm-f-1-8-macro-is-stm-prime-lens","title":"RF 35mm f\/1.8 Macro IS STM Prime Lens","description":"\u003cp\u003eIdeal for everyday snapshots with its natural wide angle of view and the f\/1.8 large aperture. Its 0.5x maximum magnification and min focusing distance of 0.17m allow user to get closer for macro photography.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084035719456,"sku":"A201857","price":3680.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/298f2cf26591b3bd676d717a7c96dc0e.jpg?v=1767074486"},{"product_id":"rf-24-240mm-f-4-6-3-is-usm-zoom-lens","title":"RF 24-240mm f\/4-6.3 IS USM Zoom Lens","description":"\u003cp\u003eA versatile and all-purpose 10x high-power zoom Full-frame RF lens with a compact and lightweight design (750g). It can capture stunning wide to telephoto shots in very high resolution without the need to carry extra lenses during travel.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084036833568,"sku":"A201966","price":7280.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/8b732951efcc4c927e8bf5b91771688f.jpg?v=1767074704"},{"product_id":"fe-24-105mm-f-4-g-oss-zoom-lens","title":"FE 24-105mm f\/4 G OSS Zoom Lens","description":"\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eSony’s FE 24-105mm F4 G OSS lens delivers\r\nexcellent corner-to-corner sharpness throughout the entirety of its zoom range,\r\nwhile also producing beautifully rendered ‘bokeh’ or background defocus at all\r\nfocal lengths.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpMiddle\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003e\u003co:p\u003e \u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003eThis high image\r\nquality is made possible thanks to its advanced optical design featuring four\r\naspherical lens elements, two of which are high precision AA (advanced\r\naspherical) lenses.  There are also three\r\nstrategically located ED (Extra-low Dispersion) glass elements that work in\r\ncombination with the aforementioned aspherical lens elements to minimise\r\nchromatic aberration and ensure the ultimate resolution is captured. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"MS Mincho\";\nmso-ansi-language:EN-GB;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;\nmso-bidi-font-weight:bold'\u003eThe lens also has Sony’s original Nano AR coating to\r\nminimise flare and ghosting, and utilises a circular aperture to ensure it\r\ndelivers high quality bokeh that is consistent for all Sony’s G series\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eThe FE 24-105mm F4 G OSS lens weighs in at\r\napproximately 663 grams (23.4 oz), making it the lightest lens in its class\u003csup\u003e1\u003c\/sup\u003e.  When combined with one of Sony’s compact\r\nE-mount bodies, it gives photographers and videographers a far more mobile,\r\nmanageable camera system that greatly increases their shooting\r\nflexibility.    \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003e\u003cbr\u003e\r\nIn addition to the compact design and versatile 24-105mm focal length, the lens has a minimum focus distance of 0.38m, allowing for impressive close up\r\ndetail.  It also includes built-in\r\noptical image stabilisation to make it easier to produce sharp, blur-free\r\nimages when shooting handheld.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpFirst\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003eIn order to keep up with fast-moving subjects,\r\nthe standard zoom lens features a DDSSM (Direct Drive SSM) system that is\r\ncapable of rapid positioning of the lens’ focus groups with high accuracy and\r\nvery minimal noise.  This advanced system\r\ncombined with a constant F4 aperture at all focal lengths makes the SEL24105G\r\nan excellent choice for both still and video shooting.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormalCxSpMiddle\" style=\"margin-bottom:0cm;margin-bottom:.0001pt;\nmso-add-space:auto;text-align:justify;text-justify:inter-ideograph;line-height:\n16.0pt;mso-line-height-rule:exactly;layout-grid-mode:char\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB;mso-bidi-font-weight:bold'\u003e    \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"MS Mincho\";mso-ansi-language:EN-GB;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold'\u003e\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-GB\" style=\"font-size: 12pt; line-height: 115%;\"\u003eFurther adding to its\r\nversatility, the standard zoom lens also features a customisable focus hold\r\nbutton, a dust and moisture resistant design and a\r\nfluorine coating on the front element to help minimise dust, water, oil and\r\nother contaminants.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084037128480,"sku":"A201813","price":5790.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/45206f5989924b476981f70365fef299.jpg?v=1767074855"},{"product_id":"rf-15-35mm-f-2-8l-is-usm-zoom-lens","title":"RF 15-35mm f\/2.8L IS USM Zoom Lens","description":"\u003cp\u003eProfessional f\/2.8L wide-angle zoom lens for EOS R system featuring 15mm 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The use of 3 aspherical lenses and 2 UD lenses with SWC and ASC coating offers exceptional high quality at f\/2.8. \u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084038996256,"sku":"A201997","price":13980.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/16b31ea839bae7f03051eb733e8e61e3.jpg?v=1767075010"},{"product_id":"rf-24-70mm-f-2-8l-is-usm-zoom-lens","title":"RF 24-70mm f\/2.8L IS USM Zoom Lens","description":"\u003cp\u003eProfessional f\/2.8L standard zoom lens for EOS R system featuring  5-stop Image Stabilizer. The use of 3 aspherical lenses and 3 UD lenses with  ASC coating offers exceptional high quality at f\/2.8, a perfect lens for portrait and wedding.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51084039323936,"sku":"A201998","price":15980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/8a9c670f79405bbcca9fd394bd554a23.jpg?v=1767075097"},{"product_id":"extender-rf-2x","title":"EXTENDER RF 2X","description":"\u003cp\u003eUseful accessory for RF telephoto lens users to extend the focal length of the master lens by 2x. \u003cbr\u003e\u003c\/p\u003e","brand":"Broadway 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maintains superb\r\n  rendering performance, as well as autofocus (AF) and Vibration Reduction (VR)\r\n  performance, when attached to the main lens1 in use.\u003c\/td\u003e\r\n \u003c\/tr\u003e\r\n \u003ctr style=\"mso-height-source:userset;height:38.25pt\" height=\"51\"\u003e\r\n \u003c\/tr\u003e\r\n\u003c\/tbody\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51088033087776,"sku":"A202072","price":4750.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/602811cb8ede08287fc3e01487f6df14.jpg?v=1767194604"},{"product_id":"z-tc-2-0x-z-teleconverters-2x","title":"Z TC-2.0X Z TELECONVERTERS (2x)","description":"\u003cp\u003e\r\n \u003c\/p\u003e\u003ccolgroup\u003e\n\u003ccol style=\"mso-width-source:userset;mso-width-alt:8155;width:167pt\" width=\"223\"\u003e\r\n \u003ccol style=\"mso-width-source:userset;mso-width-alt:8228;width:169pt\" width=\"225\"\u003e\r\n \u003c\/colgroup\u003e\u003ctbody\u003e\n\u003ctr style=\"mso-height-source:userset;height:38.25pt\" height=\"51\"\u003e\r\n  \u003ctd colspan=\"2\" rowspan=\"2\" class=\"xl64\" style=\"height:76.5pt;\n  width:336pt\" width=\"448\" height=\"102\"\u003eWhile maximising the potential of your existing lens.\r\n  Photographers can be assured that the teleconverter still maintains superb\r\n  rendering performance, as well as autofocus (AF) and Vibration Reduction (VR)\r\n  performance, when attached to the main lens1 in use.\u003c\/td\u003e\r\n \u003c\/tr\u003e\r\n \u003ctr style=\"mso-height-source:userset;height:38.25pt\" height=\"51\"\u003e\r\n \u003c\/tr\u003e\r\n\u003c\/tbody\u003e","brand":"Broadway 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super-telephoto 250mm range.\u003c\/td\u003e\r\n \u003c\/tr\u003e\r\n \u003ctr style=\"mso-height-source:userset;height:80.25pt\" height=\"107\"\u003e\r\n \u003c\/tr\u003e\r\n\u003c\/tbody\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089718739232,"sku":"A202011","price":3000.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/50589e60bfeb267682806bc685b0d4ea.jpg?v=1767277583"},{"product_id":"rf-70-200mm-f-2-8l-is-usm-zoom-lens","title":"RF 70-200mm f\/2.8L IS USM Zoom Lens","description":"\u003cp\u003eBenefited from RF mount’s greater freedom in lens design, RF 70-200mm f\/2.8L IS USM achieves an unprecedented compact design with just 146mm long and weights 1,070g only. This lens is ideal for photographing portraits, sports and landscape\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089718837536,"sku":"A202013","price":21780.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/e9eb11ddabaee4d59169e74a54e185b7.jpg?v=1767277648"},{"product_id":"nikkor-z-24-200mm-f-4-6-3-vr-zoom-lens","title":"NIKKOR Z 24-200mm f\/4-6.3 VR Zoom Lens","description":"\u003cp\u003e\r\n \u003c\/p\u003e\u003ccolgroup\u003e\n\u003ccol style=\"mso-width-source:userset;mso-width-alt:7606;width:156pt\" width=\"208\"\u003e\r\n \u003ccol style=\"mso-width-source:userset;mso-width-alt:7277;width:149pt\" width=\"199\"\u003e\r\n \u003c\/colgroup\u003e\u003ctbody\u003e\n\u003ctr style=\"height:15.0pt\" height=\"20\"\u003e\r\n  \u003ctd colspan=\"2\" rowspan=\"2\" class=\"xl64\" style=\"height:54.0pt;\n  width:305pt\" width=\"407\" height=\"72\"\u003e8.3× HIGH-POWER ZOOM LENS THAT COVERS A WIDE ANGLE OF VIEW FROM\r\n  24 TO 200 MM FOCAL LENGTH\u003c\/td\u003e\r\n \u003c\/tr\u003e\r\n \u003ctr style=\"mso-height-source:userset;height:39.0pt\" height=\"52\"\u003e\r\n \u003c\/tr\u003e\r\n\u003c\/tbody\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089720410400,"sku":"A202048","price":7760.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/a84513cd019d04ece56b005105837c71.jpg?v=1767277767"},{"product_id":"rf-100-500mm-f-4-5-7-1-l-is-usm-zoom-lens","title":"RF 100-500mm f\/4.5-7.1 L IS USM Zoom Lens","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"562\" style=\"width: 422pt;\"\u003e\u003ctbody\u003e\u003ctr height=\"126\" style=\"mso-height-source:userset;height:94.7pt\"\u003e\r\n  \u003ctd height=\"126\" class=\"xl65\" width=\"562\" style=\"height:94.7pt;width:422pt\"\u003eA\r\n  compact RF super-telephoto zoom lens with 5x zoom covering 100-500mm focal\r\n  length range. . With 1 Super UD lens, 6 UD lenses and ASC anti-reflection\r\n  technology, the lens delivers extremely high image quality to the entire zoom\r\n  range. Ideal for wildlife, landscape and sports photography.\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089721065760,"sku":"A202070","price":19680.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/8a2e81432779b449365cd2753c52a079.jpg?v=1767277948"},{"product_id":"nikkor-z-24-50mm-f-4-6-3-zoom-lens","title":"NIKKOR Z 24-50mm f\/4-6.3 Zoom Lens","description":"\u003cp\u003e\r\n \u003c\/p\u003e\u003ccolgroup\u003e\n\u003ccol style=\"mso-width-source:userset;mso-width-alt:8155;width:167pt\" width=\"223\"\u003e\r\n \u003ccol style=\"mso-width-source:userset;mso-width-alt:8228;width:169pt\" width=\"225\"\u003e\r\n \u003c\/colgroup\u003e\u003ctbody\u003e\n\u003ctr style=\"mso-height-source:userset;height:38.25pt\" height=\"51\"\u003e\r\n  \u003ctd colspan=\"2\" rowspan=\"2\" class=\"xl64\" style=\"height:76.5pt;\n  width:336pt\" width=\"448\" height=\"102\"\u003eCombining high performance and a lightweight design, the new\r\n  full-frame format standard zoom lens is for creators who desire an optimal\r\n  and compact lens without compromise on image quality and functionality.\u003c\/td\u003e\r\n \u003c\/tr\u003e\r\n \u003ctr style=\"mso-height-source:userset;height:38.25pt\" height=\"51\"\u003e\r\n \u003c\/tr\u003e\r\n\u003c\/tbody\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089727389984,"sku":"A202071","price":4100.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/10be454812ec73332e2c74b43e21bab3.jpg?v=1767278071"},{"product_id":"nikkor-z-70-200mm-f-2-8-vr-zoom-lens","title":"NIKKOR Z 70-200mm f\/2.8 VR Zoom Lens","description":"\u003cp\u003e\r\n \u003c\/p\u003e\u003ccolgroup\u003e\n\u003ccol style=\"mso-width-source:userset;mso-width-alt:7606;width:156pt\" width=\"208\"\u003e\r\n \u003ccol style=\"mso-width-source:userset;mso-width-alt:7277;width:149pt\" width=\"199\"\u003e\r\n \u003c\/colgroup\u003e\u003ctbody\u003e\n\u003ctr style=\"mso-height-source:userset;height:38.25pt\" height=\"51\"\u003e\r\n  \u003ctd colspan=\"2\" rowspan=\"2\" class=\"xl64\" style=\"height:105.75pt;\n  width:305pt\" width=\"407\" height=\"141\"\u003eThe incorporation of the Z mount system and the latest optical\r\n  technologies, the versatile focal length of 70-200mm with a bright f\/2.8\r\n  aperture delivers superior edge-to-edge sharpness.\u003c\/td\u003e\r\n \u003c\/tr\u003e\r\n \u003ctr style=\"mso-height-source:userset;height:67.5pt\" height=\"90\"\u003e\r\n \u003c\/tr\u003e\r\n\u003c\/tbody\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089727488288,"sku":"A202067","price":22320.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/4dc3c65569eeb993a927c44bd892930d.jpg?v=1767278099"},{"product_id":"nikkor-z-14-24-2-8-s-lens","title":"NIKKOR Z 14-24\/2.8 S LENS","description":"\u003cp\u003e\r\n \u003c\/p\u003e\u003ccolgroup\u003e\n\u003ccol style=\"mso-width-source:userset;mso-width-alt:7606;width:156pt\" width=\"208\"\u003e\r\n \u003ccol style=\"mso-width-source:userset;mso-width-alt:7277;width:149pt\" width=\"199\"\u003e\r\n \u003c\/colgroup\u003e\u003ctbody\u003e\n\u003ctr style=\"mso-height-source:userset;height:38.25pt\" height=\"51\"\u003e\r\n  \u003ctd colspan=\"2\" rowspan=\"2\" class=\"xl64\" style=\"height:105.75pt;\n  width:305pt\" width=\"407\" height=\"141\"\u003eAchieve high image quality with lower sensitivities and enjoy\r\n  the freedom of using faster shutter speeds to control subject blur, even in\r\n  darker environments, with the lens’ constant maximum aperture of f\/2.8\r\n  throughout the entire 14mm to 24mm zoom range.\u003c\/td\u003e\r\n \u003c\/tr\u003e\r\n \u003ctr style=\"mso-height-source:userset;height:67.5pt\" height=\"90\"\u003e\r\n \u003c\/tr\u003e\r\n\u003c\/tbody\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089727652128,"sku":"A202078","price":21280.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/da833256f366681877546d13ea04d9fd.jpg?v=1767278153"},{"product_id":"rf-85-2-marco-is-stm-lens","title":"RF 85\/2 MARCO IS STM LENS","description":"\u003ctable border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"489\" style=\"width: 367pt;\"\u003e\u003ctbody\u003e\u003ctr height=\"126\" style=\"mso-height-source:userset;height:94.7pt\"\u003e\r\n  \u003ctd height=\"126\" class=\"xl65\" width=\"489\" style=\"height:94.7pt;width:367pt\"\u003eAn\r\n  affordable RF lens ideal for portraits. With 85mm focal length and f\/2 large\r\n  aperture, it offers amazing bokeh for portrait photography. It also features\r\n  0.5x macro capability and a minimum focusing distance of 0.35m for close up\r\n  photos. \u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089727914272,"sku":"A202076","price":3780.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/790384aeaf6b3bf1822eb59c31c33f08.jpg?v=1767278232"},{"product_id":"rf-70-200mm-f-4-l-is-usm-zoom-lens","title":"RF 70-200mm f\/4 L IS USM Zoom Lens","description":"\u003cp\u003eThe RF 70-200mm f\/4L IS USM achieves a size (Ø83.5x119mm) as compact as a standard zoom lens by taking full advantage of RF Mount.  This telephoto zoom lens offers an unprecedent mobility with high speed AF and high image quality.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"White1","offer_id":51089728078112,"sku":"A202085","price":10980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/cbf4be40d3d4140c4e1fd427f5c1ae2f.jpg?v=1767278259"},{"product_id":"rf-50-1-8-stm-prime-lens","title":"RF 50\/1.8 STM Prime Lens","description":"\u003cp\u003eAn affordable and compact large aperture standard 50mm lens for EOS R series camera users. With weight of just 160g and 40.5mm long, it is suitable for portrait, pets, food photography and snapshots.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089728110880,"sku":"A202084","price":1780.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/c1faa8a23b4cb9eaf55afae7e81ff19b.jpg?v=1767278270"},{"product_id":"fe-24mm-f-2-8-g-prime-lens","title":"FE 24mm f\/2.8 G Prime Lens","description":"\u003cp\u003eSony announced three outstanding G Lenses™ to its \r\nimpressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 \r\nG (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses \r\ndeliver high image quality and beautiful bokeh in a lightweight and compact design, perfect \r\nfor photographers and videographers alike who strive for standout shots and easy mobility. \u003c\/p\u003e\u003cp\u003eWhen paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution,\r\nintuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been \r\nintroduced as the perfect set for photo and video for a wide range of uses. These three prime \r\nlenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm \r\noptimal for still or movie snap shooting, and the 24mm ideal for landscapes. \u003c\/p\u003e\u003cp\u003eWhat’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same \r\nfilter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm \r\nF2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy –\r\neven when using a gimbal. They feature the same stylish exterior design, but focal lengths are \r\nclearly marked for quick switches.\r\n\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089728602400,"sku":"A202096","price":4390.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/7a977614dabe39ba7fb57bbef3ad7ecf.jpg?v=1767278395"},{"product_id":"fe-50mm-f-1-2-gm-prime-lens","title":"FE 50mm f\/1.2 GM Prime Lens","description":"\u003cp\u003eSony  unveils the newest addition to its G Master fullframe lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent \r\nresolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF \r\n(autofocus) capabilities and professional control and reliability in a compact and lightweight \r\ndesign. The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for \r\nmaximum creative expression with incredible light gathering capabilities, allowing for faster \r\nshutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding \r\nphotography, video and more.\r\n             \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089728864544,"sku":"A202095","price":11690.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/a4c9ec1c48c514559a32bf187ee4c978.jpg?v=1767278500"},{"product_id":"fe-14mm-f-1-8-gm-prime-lens","title":"FE 14mm f\/1.8 GM Prime Lens","description":"\u003cp\u003e\u003cspan style='font-family: \"Times New Roman\", serif; font-size: 12pt;'\u003eSony further expands its E-mount lens lineup\r\nwith the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact,\r\nlarge-aperture, ultra-wide angle lens that allows users to capture the world\r\nwith new perspectives, especially when shooting landscapes, architecture,\r\nstarry skies and interiors.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe FE\r\n14mm F1.8 GM features a compact optical design, measuring just 83mm x 99.8mm\r\nand weighing just 460g (approx.), with advanced optical technology that\r\ndelivers superb resolution and stunning contrast. Two XA (extreme aspherical)\r\nelements maintain excellent resolution throughout the image area even at\r\ncorners, which enables its compact and lightweight design. Two ED (Extra-low\r\nDispersion) glass element and one Super ED glass element result in optical\r\nrefinements that suppress chromatic aberration and deliver excellent contrast\r\nand precise rendering at all apertures.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan style=\"font-size: 12pt;\"\u003eUsers\r\ncan faithfully render light point sources thanks to a maximum aperture of F1.8,\r\nmaking it possible to capture astrophotography or shoot in other low-light\r\nenvironments without having to use extremely slow shutter speeds. When shooting\r\nin challenging lighting conditions, Sony’s original Nano AR Coating II\r\ntechnology maximises clarity by subduing flare and ghosting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe\r\nFE 14mm F1.8 GM can produce beautiful bokeh at F1.8, even with the ultra-wide\r\n14mm focal length. With a 0.25m minimum focus distance, the FE 14mm F1.8 GM\r\noffers expanded possibilities for close-up still and video shooting and creates\r\nstunning bokeh known to Sony’s G Master premium series of lenses. In addition,\r\nits precise XA elements, a 9-blade circular aperture mechanism and optimally\r\nmanaged aberration allows the FE 14mm F1.8 GM to produce exquisite background\r\nbokeh without the undesirable onion-ring effect. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eUsing\r\ntwo XD (extreme dynamic) Linear Motors, focus can be accurately acquired and\r\nmaintained even when shooting with narrow depth of field at F1.8, giving\r\nprofessional shooters the reliability they need to get the job done in\r\nchallenging conditions. Moreover, the FE 14mm F1.8 GM enables quiet AF with\r\nminimal vibration for smooth focus transitions, perfect for video content\r\ncreation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eThe\r\nnew lens also features several advanced and versatile control options\r\nincluding, a focus hold button, a focus mode switch and a focus ring to ensure\r\nsmooth, efficient operation in a wide range of shooting environments. For added\r\ncustomisation, a number of functions can be assigned to the focus hold button\r\nfrom the camera body interface. The FE 14mm F1.8 GM also features Linear\r\nResponse MF for direct and precise manual focusing. An aperture ring that\r\nallows intuitive aperture control is also included. For added creative freedom,\r\nthe FE 14mm F1.8 GM includes a rear filter holder that accepts standard\r\nsheet-type filters for ND, color correction, soft filter, etc.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003eA\r\ndust and moisture resistant design provides\r\nthe reliability needed for challenging conditions. The front lens element\r\nfeatures a fluorine coating that repels water, oil, and other contaminants. The\r\nrear element is also fluorine coated to keep that surface clean when changing\r\nthe rear filter. The lens also has a built-in petal hood that effectively\r\nblocks extraneous light that can cause flare and ghosting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729159456,"sku":"A202099","price":9790.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/577635ef6218bf51c23038e3bf820b1c.jpg?v=1767278583"},{"product_id":"xf-18mm-f-1-4-r-lm-prime-lens","title":"XF 18mm F\/1.4 R LM PRIME LENS","description":"\u003cp\u003eGet up close and wide open with Fujifilm’s versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it’s the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between. Be ready for any creative outburst with lightning fast autofocus, a wide F1.4 aperture, and unmatched optical design. XF18mmF1.4 R LM WR is ready to go wherever your adventures take you and fully capable of extracting every last bit of detail from your X Series mirrorless camera.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729323296,"sku":"A202103","price":7800.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/85e4002f68fa2a748150b8c482f0727a.jpg?v=1767278592"},{"product_id":"fe-40mm-f-2-5-g-prime-lens","title":"FE 40mm f\/2.5 G Prime Lens","description":"\u003cp\u003eSony announced three outstanding G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility.\u003c\/p\u003e\u003cp\u003eWhen paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses. These three prime lenses each deliver a focal length for any shoot with the 50mm best for portraits, the 40mm optimal for still or movie snap shooting, and the 24mm ideal for landscapes.\u003c\/p\u003e\u003cp\u003eWhat’s more, the three lenses are of the same size (68mm diameter x 45mm), have the same filter diameter (49mm) and are almost the same weight (FE 50mm F2.5 G 174g, FE 40mm F2.5 G 173g and FE 24mm F2.8 G 162g) and internal focus so lens interchange is easy – even when using a gimbal. They feature the same stylish exterior design, but focal lengths are clearly marked for quick switches.\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729290528,"sku":"A202097","price":4690.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/1e707ece700501fec41f9702383f6ce0.jpg?v=1767278593"},{"product_id":"z-mc-105mm-f-2-8-vr-macro-lens","title":"Z MC 105MM F\/2.8 VR MACRO LENS","description":"\u003cp\u003eMaximises its potential for performance and superior rendering capabilities.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729683744,"sku":"A202104","price":6880.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f030eab9c4b760d89e4d47aafc95f826.jpg?v=1767278749"},{"product_id":"z-mc-50mm-f-2-8-micro-lens","title":"Z MC 50MM  F\/2.8 Micro Lens","description":"\u003cp\u003eHighly portable and lightweight lens, Magnify the world with the Nikkor Z MC 50MM F\/2.8\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729749280,"sku":"A202105","price":4880.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/961755a06ea583ed4b0034131956017a.jpg?v=1767278818"},{"product_id":"rf-100mm-f-2-8l-macro-is-usm-lens","title":"RF 100mm f\/2.8L Macro IS USM Lens","description":"\u003cp\u003eCanon's first autofocus macro lens to achieve 1.4x max. magnification. It features a SA Control Ring to add softfocus and old lens bokeh effect by changing the bokeh style freely. Hybrid IS is also equipped to facilitate handheld shooting.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089729945888,"sku":"A202108","price":8580.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/8199ce1b3b53f221f89c5f670bd39eeb.jpg?v=1767278845"},{"product_id":"rf-14-35mm-f4l-is-usm-zoom-lens","title":"RF 14-35mm F4L IS USM ZOOM LENS","description":"\u003cp\u003eThe ultimate combination of ultra wide-angle, L-series optics and compact construction. This lens offers up to 5.5-stop shake correction (CIPA standards) and 0.38x max magnification, allowing you to widen your world of creative expression.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089730666784,"sku":"A202112","price":9380.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/edab3132115fa2f90cee9f5ac85a66a5.jpg?v=1767278959"},{"product_id":"z-40mm-f-2-prime-lens","title":"Z 40mm F\/2  prime lens","description":"\u003cp\u003eA compact and lightweight prime lens for the Nikon Z mount system\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089730896160,"sku":"A202115","price":2080.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/0f57f09c0f2efde022a56bb30ea76912.jpg?v=1767279093"},{"product_id":"rf-16mm-f-2-8-stm-lens","title":"RF 16MM f\/2.8 STM LENS","description":"\u003cp\u003eA ultra-wide-angle Full Frame 16mm lens with f\/2.8 large aperture in a lightweight and compact design that delivers outstanding image quality. The 0.26x magnification at 0.13m allowing close up photos with unique perspective.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089731027232,"sku":"A202117","price":1980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/a6715db198bfede1a7b3a1f440fbf29c.jpg?v=1767279099"},{"product_id":"nikon-z-28-2-8","title":"NIKON Z 28\/2.8","description":"\u003cp\u003ethe NIKKOR Z lens line-up that is the first-of-its-kind as the smallest and lightest prime lens for full-frame (Nikon FX-format) mirrorless cameras\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089731453216,"sku":"A202123","price":2180.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/f587603611782e7d626caccc790b3d36.jpg?v=1767279184"},{"product_id":"nikon-z-28-75-2-8-lens","title":"NIKON Z 28-75\/2.8 LENS","description":"\u003cp\u003eShooting picturesque landscapes to intimate close-ups in an instant with the lens’ wide-angle 28mm to mid-telephoto 75mm zoom range and effectively create two different kinds of ambiance.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089731879200,"sku":"A202211","price":6580.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/914356f358032e853ab5151002be245e.jpg?v=1767279255"},{"product_id":"nikon-z-400mm-f-2-8-tc-vr-s-lens","title":"NIKON Z 400mm f\/2.8 TC VR S LENS","description":"\u003cp\u003eA fast super-telephoto prime lens, it comes with a built-in teleconverter to allow you to switch between focal lengths easily.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089732010272,"sku":"A202212","price":123800.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/1035b017155e68b0f744ff7a4771ae4e.jpg?v=1767279323"},{"product_id":"fujifilm-xf-23-1-4-r-lm-wr-lens","title":"FUJIFILM XF 23\/1.4 R LM WR LENS","description":"\u003cp\u003eWith 35mm equivalent focal length of 35mm, XF23mmF1.4 R LM WR offers a natural perspective – and is ready to document the world in incredible detail. From edge-to-edge, its performance provides stunning clarity and vibrant colors, with minimal imperfections that will last long into the future.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089735647520,"sku":"A202213","price":6290.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/05c3695700e80187d129cfb822380c06.jpg?v=1767279398"},{"product_id":"sony-fe-pz-16-35-4g","title":"SONY FE PZ 16-35\/4G","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\"'\u003eHo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:-.1pt\"\u003eK\u003c\/span\u003eo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg,\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:.05pt\"\u003eMarch 22\u003c\/span\u003e,\u003cspan style=\"letter-spacing:.25pt\"\u003e\r\n\u003c\/span\u003e2022\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\"'\u003e– \u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\nPMingLiU;mso-fareast-theme-font:minor-fareast'\u003eSony now boasts a total of 66\r\nE-mount lenses with the introduction of the \u003ca name=\"_Hlk98486876\"\u003e\u003cb\u003eFE PZ 16-35mm F4 G\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e (model SELP1635G)\u003c\/b\u003e – a wide power zoom\r\nwith evolved image quality, high performance autofocus and superior operability\r\ndesigned to meet the needs of the world’s best creators. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eThe new\r\nlens packs Sony’s vast expertise in lens design into the world’s lightest\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\nfull-frame wide-angle power-zoom lens with a constant F4 aperture, delivering\r\noutstanding performance and control. The compact lens offers refined image\r\nquality, expressive capability, and control that will appeal to today’s\r\ndemanding content creators. It is also a great choice for stills, with\r\nbeautiful G Lens rendering, astonishing AF performance, and easy-to-use power\r\nzoom in a remarkably compact lens that is perfect for compact camera bodies.\r\nOverall barrel length remains constant while focusing and zooming, making the \u003ca name=\"_Hlk98487018\"\u003e\u003cb\u003eFE PZ 16-35mm F4 G\u003c\/b\u003e\u003c\/a\u003e\u003cb\u003e \u003c\/b\u003econvenient for everything from\r\nvlogging and movie production to remote capture and landscape photography. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e“There\r\nis a growing need for ‘hybrid’ products that deliver for both stills and video\r\nas the demand for quality content creation continues to grow, especially\r\nonline”, said Yasufumi Machitani, General Manager, Digital Imaging Division,\r\nSony Electronics Asia Pacific. “The \u003cb\u003eFE\r\nPZ 16-35mm F4 G \u003c\/b\u003eis perfectly designed to meet the needs of those demanding\r\nusers and remove any barriers to their creativity as the world’s lightest\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_edn2\" name=\"_ednref2\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[ii]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\nconstant F4 wide-angle power zoom”.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;\nmso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA'\u003e\u003cbr clear=\"all\" style=\"mso-special-character:line-break;\npage-break-before:always\"\u003e\r\n\u003c\/span\u003e\r\n\r\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:115%;\nfont-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cbr clear=\"all\"\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of March 2022, Sony\r\nsurvey of constant F4 wide-angle zoom lenses for 35mm full-frame sensors.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003cdiv id=\"edn2\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/AppData\/Local\/Microsoft\/Windows\/INetCache\/Content.Outlook\/1KLR8RWX\/PR_Sony_Worlds%20Lightest%20Compact%20Constant%20F4%20Wide-Angle%20Power%20Zoom%20G%20Lens%20SELP1635G_v2.docx#_ednref2\" name=\"_edn2\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[ii]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of March 2022, Sony\r\nsurvey of constant F4 wide-angle zoom lenses for 35mm full-frame sensors.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089733320992,"sku":"A202217","price":7990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/206fcaba7c30fcdee7572accc58d1153.jpg?v=1767279402"},{"product_id":"sony-fe-sel-24-70-2-8gm-ii","title":"SONY FE SEL 24-70\/2.8GM II","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-top:0cm;mso-margin-bottom-alt:\n10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;text-align:justify;text-justify:\ninter-ideograph;line-height:normal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:\"Times New Roman\";\nmso-bidi-theme-font:minor-bidi'\u003eHo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:-.1pt\"\u003eK\u003c\/span\u003eo\u003cspan style=\"letter-spacing:.05pt\"\u003en\u003c\/span\u003eg,\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003cspan style=\"letter-spacing:.05pt\"\u003eApril 27\u003c\/span\u003e,\u003cspan style=\"letter-spacing:.25pt\"\u003e\r\n\u003c\/span\u003e2022\u003cspan style=\"letter-spacing:.1pt\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:\"Times New Roman\";mso-bidi-theme-font:minor-bidi'\u003e– Sony\r\n\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eannounced\r\ntoday the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/camera-lenses\/sel2470gm2\"\u003e\u003cspan style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eFE 24-70mm F2.8 GM\r\nII\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\r\n(model SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens\u003c\/span\u003e\u003c!--[if supportFields]\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\u003cspan style=\"mso-element:field-begin\"\u003e\u003c\/span\u003e NOTEREF _Ref101534258 \\f \\h\u003cspan style=\"mso-spacerun:yes\"\u003e  \u003c\/span\u003e\\* MERGEFORMAT \u003cspan style=\"mso-element:field-separator\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c![endif]--\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e1\u003c\/span\u003e\u003c!--[if gte mso 9]\u003e\u003cxml\u003e\r\n \u003cw:data\u003e08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F005200650066003100300031003500330034003200350038000000\u003c\/w:data\u003e\r\n\u003c\/xml\u003e\u003c![endif]--\u003e\u003c\/span\u003e\u003c!--[if supportFields]\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e\u003cspan style=\"mso-element:field-end\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c![endif]--\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e using its leading\r\nlens technology to deliver stunning resolution and beautiful bokeh known to\r\nSony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most\r\nversatile lenses in the line-up and was created for photographers,\r\nvideographers, and hybrid content creators. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e“Six\r\nyears have passed since Sony released the first 24-70 mm F2.8 G Master and in\r\nthat time, our customers’ needs have changed,” said Yasufumi Machitani, General\r\nManager, Digital Imaging Division, Sony Electronics Asia Pacific. “We are\r\nalways listening to our community and have designed the new FE 24-70mm F2.8 GM\r\nII around feedback from creators. Knowing the 24-70 mm focal length is\r\nextremely popular, it was imperative that we continue improving to bring our\r\nmost advanced technology to such a critical lens in our customers’ kit. Today,\r\nwe are thrilled to introduce the world’s smallest and lightest F2.8 standard\r\nzoom lens.”\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eEvolved\r\nImage Quality in a Zoom Lens that Rivals Prime Lenses\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL2470GM2\/PR_Sony%20Electronics%20Introduces%20New%20FE%2024-70mm%20F2.8%20GM%20II,%20the%20World%E2%80%99s%20Smallest%20and%20Lightest%20%20F2.8%20Standard%20Zoom%20Lens_As%20of%20Apr%2028.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e\r\n\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eThe FE\r\n24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users\r\nto capture extremely sharp, detailed imagery for both stills and video. The new\r\nlens features high resolution across the frame—even with the aperture wide\r\nopen. A completely redesigned optical path features five aspherical elements,\r\nincluding two high-precision XA (extreme aspherical) elements. The FE 24-70mm\r\nF2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass\r\nelements. Combined with a new floating focus mechanism, the lens effectively\r\ncontrols chromatic aberration, astigmatism, distortion and coma so that\r\noutstanding resolution is achieved throughout the image area at all zoom and\r\naperture settings.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eEven\r\nwhen shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II\r\nachieves excellent clarity by effectively subduing flare and ghosting. This is\r\nthanks to Sony’s original Nano AR Coating II which produces a uniform\r\nanti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces\r\nstunning bokeh throughout the zoom range with beautiful and almost perfectly\r\ncircular bokeh with its advanced optical design and a newly developed 11-blade\r\naperture unit.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:0cm;margin-top:0cm;\nmso-margin-bottom-alt:10.0pt;mso-margin-top-alt:0cm;mso-add-space:auto;\ntext-align:justify;text-justify:inter-ideograph;line-height:normal\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eIn this\r\nnew 24-70 mm design, this lens delivers outstanding close-up performance with a\r\nminimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches\r\n(0.30 meters) at 70 mm, and with a maximum magnification of 0.32x.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SEL2470GM2\/PR_Sony%20Electronics%20Introduces%20New%20FE%2024-70mm%20F2.8%20GM%20II,%20the%20World%E2%80%99s%20Smallest%20and%20Lightest%20%20F2.8%20Standard%20Zoom%20Lens_As%20of%20Apr%2028.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e MTF chart comparison\u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-family:\"Times New Roman\",serif;mso-ansi-language:EN-US'\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089763664160,"sku":"A202219","price":17990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/42a30ae99ce2ae4444974dcf92fc8bc1.jpg?v=1767279542"},{"product_id":"sony-sel-15-1-4g","title":"SONY SEL 15\/1.4G","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eThe \u003cb\u003eE\r\n15mm F1.4 G\u003c\/b\u003e, 35mm full-frame equivalent: 22.5 mm, brings beautiful F1.4\r\nbokeh plus superb G Lens resolution in a versatile APS-C lens with vast\r\ncreative potential. This compact and lightweight prime lens delivers dynamic\r\nimagery, excellent AF and control and is great for both stills and movies with\r\na high operability.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089763696928,"sku":"A202228","price":4490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/288d0664bd0bf8a14963a9a45246c23a.jpg?v=1767279547"},{"product_id":"sony-sel-11-1-8","title":"SONY SEL 11\/1.8","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003eLarge\r\naperture, ultra-wide APS-C prime, the \u003cb\u003eE 11mm F1.8\u003c\/b\u003e, 35mm full-frame\r\nequivalent: 16.5 mm, delivers outstanding corner-to-corner resolution, gorgeous\r\nbokeh and fast, reliable AF for dramatic expression and stunning selfies. It is\r\ncompact and lightweight so perfect for vlogging and shooting video on the go.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089763828000,"sku":"A202227","price":3390.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/95c129475bbdcaf5777ae064538ddabf.jpg?v=1767279587"},{"product_id":"sony-sel-pz-10-20-4g","title":"SONY SEL PZ 10-20\/4G","description":"\u003cp\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nline-height:115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:\nPMingLiU;mso-fareast-theme-font:minor-fareast;mso-bidi-theme-font:minor-bidi;\nmso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'\u003eE\r\nPZ 10-20mm F4 G\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;line-height:\n115%;font-family:\"Times New Roman\",serif;mso-fareast-font-family:PMingLiU;\nmso-fareast-theme-font:minor-fareast;mso-bidi-theme-font:minor-bidi;mso-ansi-language:\nEN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'\u003e, focal length\r\n10-20mm on APS-C or 15-30mm in 35mm equivalent focal length, is the world’s\r\nsmallest and lightest\u003ca name=\"_Ref104298603\"\u003e\u003c\/a\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SELP1020G\/PR_Sony%20Announces%20Three%20Standout%20Wide-Angle%20E-Mount%20APS-C%20Lenses%20with%20the%20Introduction%20of%20the%20E%20PZ%2010-20mm%20F4%20G,%20E15mm%20F1.4G%20and%20E11mm%20F1.8.docx#_edn1\" name=\"_ednref1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/a\u003e, ultra-wide angle constant F4 APS-C\r\npower zoom lens. Outstanding G Lens imagery, impeccable autofocus (AF)\r\nperformance, and versatile power zoom come together in a compact zoom lens that\r\nremains a constant length throughout the zoom range and offers refined visual\r\nexpression and operability for movies as well as stills.\u003c\/span\u003e\r\n\r\n\u003c\/p\u003e\u003cdiv\u003e\n\u003c!--[if !supportEndnotes]--\u003e\u003cbr clear=\"all\"\u003e\r\n\r\n\u003chr align=\"left\" size=\"1\" width=\"33%\"\u003e\r\n\r\n\u003c!--[endif]--\u003e\r\n\r\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003cp class=\"MsoEndnoteText\"\u003e\u003ca href=\"file:\/\/\/C:\/Users\/5101001748\/Desktop\/Desktop\/BW\/BW%20E-Portal\/SELP1020G\/PR_Sony%20Announces%20Three%20Standout%20Wide-Angle%20E-Mount%20APS-C%20Lenses%20with%20the%20Introduction%20of%20the%20E%20PZ%2010-20mm%20F4%20G,%20E15mm%20F1.4G%20and%20E11mm%20F1.8.docx#_ednref1\" name=\"_edn1\" title=\"\"\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e\u003c!--[if !supportFootnotes]--\u003e\u003cspan class=\"MsoEndnoteReference\"\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10pt; line-height: 115%;\"\u003e[i]\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Times New Roman\",serif'\u003e As of June 2022, Sony\r\nsurvey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless\r\ncameras (when ready to shoot).\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089764155680,"sku":"A202226","price":4490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/727c24b65c6753a1cb0b786ecfdd126f.jpg?v=1767279693"},{"product_id":"xf150-600mmf5-6-8-r-lm-ois-wr-super-telephoto-zoom-lens","title":"XF150-600mmF5.6-8 R LM OIS WR Super Telephoto Zoom Lens","description":"\u003cp\u003eHave limitless creative options to make the perfect image from the sidelines of a stadium or the open fields of nature with XF150-600mmF5.6-8 R LM OIS WR, a small and light super telephoto zoom lens with high-speed autofocus and an equivalent focal range of 229mm to 914mm.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"White1","offer_id":51089764352288,"sku":"A202232","price":15990.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/55b8227a832309b5718488b6c4d9ddf1.jpg?v=1767279693"},{"product_id":"nikon-z-400-4-5-vr-s-lens","title":"NIKON Z 400\/4.5 VR S LENS","description":"\u003cp\u003eThe smallest, lightest 400mm prime in its class\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"White1","offer_id":51089764286752,"sku":"A202233","price":29850.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/a33943bb56075516425bec3eecd4c08e.jpg?v=1767279721"},{"product_id":"z-100-400-4-5-5-6-vr-s-lens","title":"Z 100-400\/4.5-5.6 VR S LENS","description":"\u003cp\u003e The first super-telephoto zoom lens in the NIKKOR Z S-Line1 that is the lightest in its class2 at just 1,355g. Compact and lightweight, the lens provides users with superior dust- and drip-resistance3 and anti-fouling performance\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089769955616,"sku":"A202124","price":24140.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/b81adfa0fe8806417857adbe7544524d.jpg?v=1767279968"},{"product_id":"z-24-120-4-s-lens","title":"Z 24-120\/4 S LENS","description":"\u003cp\u003eThe employment of one aspherical ED glass and three ED glass elements effectively suppresses axial chromatic aberration from close to infinity distances, delivering sharp rendering and minimizing color bleeding at the front and rear of the focal plane.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089774117152,"sku":"A202125","price":7380.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/700d9d606816461a4603221cb3fa5499.jpg?v=1767279980"},{"product_id":"z-24-70-4-s-lens","title":"Z 24-70\/4 S LENS","description":"\u003cp\u003eStandard zoom lens covering 24-70mm, suitable for a variety of shooting scenarios\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089774739744,"sku":"A201846","price":4580.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/deb317e65641c69e4420a0770be4a415.jpg?v=1767280108"},{"product_id":"fujifilm-xf-56-1-2-wr-lens","title":"FUJIFILM XF 56\/1.2 WR LENS","description":"\u003cp\u003eThe high resolution stage is set and XF56mmF1.2 R WR is ready to perform. Its fast maximum aperture delivers precise control over depth-of-field and beautiful bokeh effects, while its optical construction produces high resolution, aberration-free results packed with detail and color. Harness the versatility of the latest X-Trans sensors and unleash your creativity.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089775427872,"sku":"A202239","price":7380.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/6e37285365062575548f8110670b23f5.jpg?v=1767280264"},{"product_id":"fujifilm-xf-18-120mm-f-4-lm-pz-wr-lens","title":"FUJIFILM XF 18-120MM F\/4 LM PZ WR LENS","description":"\u003cp\u003eCompact, lightweight, and versatile, this lens is tailor-made for motion production professionals and enthusiasts alike. XF18-120mmF4 LM PZ WR features a variable power zoom, smooth manual focus, and stepless aperture adjustments to ensure a seamless recording experience.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089775952160,"sku":"A202240","price":6990.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/880c1214b9877b64743559ca8078dc3f.jpg?v=1767280389"},{"product_id":"xf-30-2-8-r-lm-wr-macro-lens","title":"XF 30\/2.8 R LM WR MACRO LENS","description":"\u003cp\u003ePhotography is constantly evolving. The modern creative requires a lens suitable for both stills and video across a broad range of applications. XF30mmF2.8 R LM WR Macro responds to these needs by offering a versatile focal length, 1:1 macro capability, fast inner focusing and minimal focus breathing, all in a compact optic suitable for daily use. This is the standard lens for a new generation.\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089776279840,"sku":"A202250","price":3980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/ecd882d74d3705e7dd89f2b96a62bbf1.jpg?v=1767280524"},{"product_id":"fe-20-70mm-f4-g","title":"FE 20-70mm F4 G","description":"\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB'\u003eSony is redefining the standard zoom category of lenses with the\r\nintroduction of the \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/camera-lenses\/sel2070g\"\u003e\u003cb\u003e\u003cspan style='font-size:12.0pt;font-family:\"Times New Roman\",serif'\u003eFE 20-70mm F4 G\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-ansi-language:EN-GB'\u003e (model - SEL2070G)\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;mso-ansi-language:\nEN-GB'\u003e that boasts an ultra-wide 20-70 mm zoom range in a remarkably compact,\r\nlightweight full-frame lens, with a constant F4 aperture throughout the zoom\r\nrange. With impressive G Lens\u003csup\u003eTM\u003c\/sup\u003e image quality, high speed accuracy\r\nand tracking AF and a smart design for maximum mobility and operability, this\r\nnew lens is designed for a wide range of creators. The \u003cb\u003eFE 20-70mm F4 G\u003c\/b\u003e\r\nis the perfect choice for a variety of content capture like vlogging and movie\r\nproduction through to still shots of portraits and landscapes.\u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-family:\"Arial\",sans-serif;mso-ansi-language:EN-GB'\u003e \u003c\/span\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;\nfont-family:\"Times New Roman\",serif;mso-fareast-font-family:PMingLiU;\nmso-fareast-theme-font:minor-fareast'\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoPlainText\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-US\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast'\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\r\n\r\n\r\n\r\n\u003c\/p\u003e\u003cp class=\"MsoNoSpacing\" style=\"text-align:justify;text-justify:inter-ideograph\"\u003e\u003cspan lang=\"EN-GB\" style='font-size:12.0pt;font-family:\"Times New Roman\",serif;\nmso-ansi-language:EN-GB'\u003e“The introduction of the \u003cb\u003eFE 20-70mm F4 G\u003c\/b\u003e sees\r\nthe standard zoom category of lenses redefined”, said Yasufumi Machitani,\r\nGeneral Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The\r\nnew concept lens has an incredible, ultra-wide zoom range from 20 mm through to\r\n70 mm to ensure true versatility – perfectly designed for both still and video\r\ncreators with its sophisticated imagery and high-level operability”.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089779097888,"sku":"A202257","price":7090.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/e8c32787a79bb0e481829438d14a98d3.jpg?v=1767280706"},{"product_id":"nikkor-z-40mm-f-2-se-len","title":"NIKKOR Z 40MM F\/2 SE Len","description":"\u003cp\u003eA compact and lightweight prime lens for the Nikon Z mount system\u003cbr\u003e\u003c\/p\u003e","brand":"Broadway Lifestyle","offers":[{"title":"Black1","offer_id":51089779163424,"sku":"A202258","price":2490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/files\/ac8167b7a903d5659cdba24c034ffc2f.jpg?v=1767280709"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8265\/3728\/collections\/main_image_20201126083021.webp?v=1766456840","url":"https:\/\/www.broadwaylifestyle.com\/en\/collections\/lens.oembed?page=2","provider":"Broadway Lifestyle","version":"1.0","type":"link"}