Products
SONY A7 IV BODY MIRRORLESS CAMERA
SONY A7 IV Camera
Outstanding image quality
Next level AF performance
Evolved movie technology
Advanced operability as a genuine hybrid mode
Enhanced workflow capabilities
SONY A7 IV Camera designed with the environment in mind
Standards redefined
For a new generation of creators
With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.
Basic has never been this good
Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.
A brand-new imaging experience
Still photography without compromise
Reliable autofocus, impressive speed
Movie imagery, moving ever forward
A new era of image communication
Flagship-quality still and movie imaging
Share the moment as it happens
SONY A7 IV Camera 5-axis optical image stabilisation
Up to 5.5-step4 shutter-speed compensation from the in-body stabilisation unit
The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.
Sony's smart AI-based Real-time Tracking4
Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
Improved Real-time Eye AF
Keeping the targeted eye in focus so you can concentrate on composition
The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.
SONY A7 IV Camera , pet photos made easy
Fast, accurate focus for difficult animal shots5
By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes4, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.
Real-time Eye AF for birds5
Bird-eye detection supported for both still shots and movies
SONY A7 IV Camera for the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird5, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.
Package Gift
Broadway
Statutory Removal Service - Terms and Conditions
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1. Scope of ApplicationCustomers who purchase any regulated electrical equipment under the Product Eco-responsibility Ordinance, including air conditioners, washing machines, refrigerators, televisions, computers, printers, scanners and monitors, may request free removal of the same class and quantity of old equipment (must be regulated electrical equipment of the same type).
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2. Removal LocationApplicable to any premises in Hong Kong.
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3. Selection Period
(a) Customers may select the removal service when purchasing at a store or online; or
(b) Customers may request the service within 3 days after the transaction. Late requests will be treated as giving up the removal service.
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4. Removal Service Schedule
(a) In general, 3 working days are required to arrange the removal service.
(b) On the appointment date, the old equipment will be removed at the location designated by the customer.
(c) Removal of the old equipment must be completed within 14 days after delivery of the regulated electrical equipment.
(d) If the above arrangements (a-c) cannot meet the customer’s needs, the customer may give up the free removal service and dispose of the old equipment by themselves, or choose our chargeable upgraded removal service.
(e) No service on Sundays and public holidays.
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5. Important Notes
(a) The removal service is arranged separately from delivery and installation services. Old equipment awaiting removal may be removed earlier if needed, or temporarily stored at the removal location for later collection. Customers may arrange this with our staff.
(b) Once collected, the old equipment will not be returned.
(c) The old equipment must not have any internal parts removed, and must be placed independently, disconnected from any devices, systems, or obstructed storage locations.
(d) If the old equipment has serious hygiene problems (e.g. food scraps, cockroaches, ants), staff have the right to refuse removal, and the customer will no longer be entitled to the free removal service.
(e) If the customer needs to change the agreed removal location or time, please call and notify us at least 2 working days in advance.
(f) When Black Rainstorm Warning / Typhoon Signal No. 8 or above is hoisted, the removal service will be suspended and re-arranged.
(g) We shall not be liable for any delay, suspension or rescheduling of the removal service on the agreed date due to traffic, weather conditions or other factors beyond our control.
(h) Personal data of the customer / contact person is used solely for the purpose of the removal service. The Company will handle such data in accordance with the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong).
(i) A recycling label is attached to every regulated electrical equipment. The label must be returned in case of product exchange or return.
(j) In case of any dispute, the Company reserves the right of final decision.
Definition of Regulated Electrical Equipment
- Air conditioner: includes single package type and split type room air conditioners with a cooling capacity not exceeding 7.5 kilowatts (i.e. 3 HP).
- Washing machine: with a washing capacity not exceeding 15 kg.
- Refrigerator: with a total storage volume not exceeding 900 litres.
- Television: the size of its display screen does not exceed 100 inches (measured diagonally).
- Computer: includes personal computer, desktop computer, tablet computer, laptop computer and notebook computer.
- Printer: not exceeding 30 kg in weight; one that can also be used as a photocopier, facsimile transmitter or scanner is also regarded as a printer.
- Scanner: not exceeding 30 kg in weight.
- Monitor: does not have the function of storing electronic data or computing, and the size of its display screen is from 5.5 inches to 100 inches (measured diagonally).
- Dehumidifier: —
- Freestanding clothes dryer: —
