Products
📱 Still Searching for a Truly "Professional-Grade" Flagship Smartphone?
The smartphone market is fiercely competitive, with new flagships launching every few months. But have you ever picked up your phone to take a photo, only to be disappointed by the results? Or wished for a smartphone that could rival a professional camera while still handling everyday tasks?
If you're a photography enthusiast, audiophile, or someone who demands the ultimate flagship experience, the Sony Xperia 1 VIII is the answer you've been waiting for! 🎯
Why Choose the Sony Xperia 1 VIII?
Because it's not just a "beautiful" phone — it's a flagship masterpiece that unifies professional photography, top-tier performance, immersive audio-visual experience, and AI intelligence into one device.
🗓️ Availability
The Sony Xperia 1 VIII is now officially open for pre-order, available at Broadwaylifestyle.com and all Broadway stores.
【Sony Annual Flagship Arrives | Pre-Order the Xperia 1 VIII Now and Enjoy Exclusive Offers】
Pre-Order Now
✨ Xperia 1 VIII (Available in 4 new ORE-inspired colours)
➤ 12 + 256GB — HKD 12,099
➤ 12 + 512GB — HKD 12,899
🔥 Limited-Time Choose-One Offer*# (Redemption registration required)
➤ Receive a FREE HKD 1,000 supermarket cash voucher
➤ Or upgrade at HKD 799 to the
Latest WF-1000XM6 Truly Wireless Noise-Cancelling Earphones
(Valued at HKD 2,599)
Additionally, existing Xperia 1, 5, PRO-I, and 10 series users receive an extra HKD 500 supermarket voucher
*Valid warranty card required*
Plus, a complimentary gift upon collection 🎁➤ Official antibacterial material phone case (valued at HKD 290)
4 New Colours: Obsidian Black, Iolite Blue, Garnet Red & Natural Gold
✨ Design Aesthetics: Inspired by Minerals — The New "ORE" Aesthetic
The Sony Xperia 1 VIII's design is inspired by "ORE Aesthetics" — a mineral-inspired design language. Available in 4 new colours, the body features a rough stone texture finish paired with a square lens module for a uniquely tactile and premium feel. Whether in a business setting or everyday life, it exudes understated luxury. 💎
📸 Camera System: Professional Triple-Lens × AI Camera Assistant
🔭 The Most Powerful Telephoto Sensor Ever
The Xperia 1 VIII is equipped with a 1/1.35" ultra-large telephoto sensor, delivering exceptional resolution and telephoto detail — capturing sharp, detailed images even at long distances.
🌙 Large Sensors Across All Focal Lengths
The three rear lenses at 16mm, 24mm, and 70mm all feature low-light sensors with the same specifications as full-frame cameras, delivering outstanding night photography across wide-angle, standard, and telephoto focal lengths. (Front camera focal length: 24mm)
🤖 AI Camera
The new AI Camera Assistant recognises scenes and proactively suggests the best creative expression, letting you achieve professional-quality results with a single tap — easy enough for beginners. You can also use the Bokeh function to manually adjust depth of field. The Xperia 1 VIII's bokeh transitions are more natural and smoother than ever.
🖼️ AI Photography Assistant: "Creative Look" Composition Suggestions
The "AI Composition Suggestions" feature is perfect for anyone who struggles to frame a great shot. For example, shooting a subject at 1x zoom may result in too much background and a small subject — Auto Framing, the AI composition tool designed for video, automatically tracks and crops to your subject within a wider scene. No matter how you hold or move the phone — landscape or portrait — the video will keep following your subject.
🔊 Audio-Visual Experience: Immersive Sound × Professional Audio
🔈 Full-Stage Stereo Speakers
Newly developed speaker drivers deliver clearer, richer, and more dynamic sound. Whether watching videos, gaming, or listening to music, you'll enjoy a theatre-like listening experience.
🎧 Xperia Intelligence Walkman
A 3.5mm analogue headphone jack combined with professional audio technology redefines the wired listening experience. For users who demand Hi-Fi audio quality, the Xperia 1 VIII is the definitive choice. The built-in speakers are tuned by Sony Pictures and Sony Music, with a 12% increase in volume and powerful bass. The display also incorporates BRAVIA TV AI image technology, with colour and contrast fine-tuned by the official team — watching Netflix feels like a miniature top-tier television.
⚡ Performance: Snapdragon® 8 Elite Flagship Chipset
Powered by the latest Snapdragon 8 Elite Gen 5 processor, it handles everyday multitasking, high-definition gaming, and AI computation with ease and fluidity. 🎮
🤖 Google Gemini Integration
The Xperia 1 VIII deeply integrates Google Gemini, significantly optimising daily information workflows. Whether searching for information, organising schedules, or creating content, the AI assistant is ready to help instantly — dramatically boosting your productivity.
🔗 Comprehensive Connectivity
Supports physical SIM, Micro-SD card expansion, and eSIM — all three together — for flexible connectivity that suits any usage scenario, whether at home or travelling abroad.
📋 Key Specifications
| Specification | Details |
|---|---|
| Processor | Snapdragon 8 Elite Gen 5 |
| Rear Camera Focal Lengths | 16mm / 24mm / 70mm (Front camera: 24mm) |
| Telephoto Sensor | 1/1.35" ultra-large sensor |
| Audio | 3.5mm headphone jack + Full-Stage Stereo Speakers |
| AI Features | AI Camera Assistant + Google Gemini integration |
| Connectivity | Physical SIM + eSIM + Micro-SD |
| Design | ORE Aesthetics, rough stone texture finish, 4 colour options |
*For full specifications (including output power, dimensions, battery capacity, and charging method), please refer to the product packaging and instruction manual, or enquire with a Broadway store associate.
📣 Act Now!
Stay up to date with the latest from Broadwaylifestyle!
Visit your nearest Broadway store or browse Broadwaylifestyle.com for more details. 📲
🛒 Shop Now — Sony Xperia 1 VIII
❓ Frequently Asked Questions (FAQ)
Q1: When is the Sony Xperia 1 VIII available to buy in Hong Kong?
The Sony Xperia 1 VIII is now officially open for pre-order and available at Broadwaylifestyle.com and all Broadway stores.
Q2: What processor does the Sony Xperia 1 VIII use?
It is powered by the latest flagship Snapdragon 8 Elite Gen 5 processor, delivering top-tier performance for intensive multitasking and gaming.
Q3: How capable is the Sony Xperia 1 VIII's camera?
It features a 16mm, 24mm, and 70mm triple-lens system. The telephoto lens uses a 1/1.35" ultra-large sensor, complemented by AI Camera Assistant and RAW multi-frame processing technology — delivering results that rival a professional camera.
Q4: Does the Sony Xperia 1 VIII support eSIM?
Yes! The Xperia 1 VIII supports physical SIM, eSIM, and Micro-SD card simultaneously, offering maximum connectivity flexibility.
Q5: Does the Sony Xperia 1 VIII have a 3.5mm headphone jack?
Yes! The Xperia 1 VIII retains the 3.5mm analogue headphone jack, paired with Xperia Intelligence Walkman professional audio technology — delivering a premium wired listening experience for Hi-Fi enthusiasts.
Q6: How many colour options does the Sony Xperia 1 VIII come in?
It launches in 4 new colours — Obsidian Black, Iolite Blue, Garnet Red, and Natural Gold — inspired by ORE Aesthetics, featuring a rough stone texture finish and square lens module for a distinctive and stylish look.
*All information and images above are sourced from Sony / Sony Facebook.
